#USA #New York #Baptiste Fragrance #Memoir Fragrances #The Brooklyn Circus

Baptiste: A Fragrance of Legacy and Artistry

On March 13, 2025, the vibrant streets of New York City buzzed with excitement as Memoir Fragrances and The Brooklyn Circus launched their new collaborative fragrance, Baptiste. This scent is more than just a personal care product; it serves as a bridge between cultures and a celebration of history. Named after Jean Baptiste Point du Sable, the acknowledged founder of Chicago, this fragrance encapsulates a pioneering spirit that has strong ties to both the Windy City and Haitian heritage, honoring the story of both brands.

The Inspiration

The inspiration behind Baptiste is deeply rooted in the histories of the two originators. Memoir Fragrances, founded by Terrance Pratt, has strong Chicago roots and a passion for storytelling through scent. Meanwhile, Ouigi Theodore, the visionary behind The Brooklyn Circus, draws significant influence from his Haitian upbringing. According to Pratt, the collaboration aims to blend these rich histories into a fragrance that reflects sophistication and timelessness.

"Baptiste is a narrative woven in scent," Theodore stated. By merging the aesthetic and craftsmanship of both brands, they created something that pays homage to the resilience and artistry that defines them. The fragrance notes include leather and suede, elements that echo the iconic varsity jacket heritage of The Brooklyn Circus, while simultaneously celebrating Point du Sable's history as a fur trader.

A Grand Unveiling

The official launch took place in SoHo, where a diverse audience of creatives, industry professionals, and fragrance enthusiasts gathered to witness the unveiling. The atmosphere was electric as attendees shared their excitement and admiration for the innovative collaboration. Notable fragrance expert Travaulya Wallace remarked on the significance of this event, noting that Canal Street acted as an essential connector—where energy, fashion, and friendships merged to foster creativity.

The Journey Ahead

Following its prestigious New York debut, the Baptiste fragrance tour will continue to cities such as Chicago, Washington, D.C., and Atlanta throughout March and April. This tour presents opportunities for fragrance lovers to experience Baptiste firsthand, inviting them into the world of the collaborative narrative that reflects not only upon individual histories but also shared cultural values.

The launch of Baptiste signifies more than just a new product. It embodies an experience, an intersection of creativity and collaboration that uplifts the stories of those who paved the way for cultures represented by both Memoir Fragrances and The Brooklyn Circus. Consumers can anticipate not only a scent but a sensory journey through history, heritage, and artistry that aims to foster community connections across geographic boundaries.

For more details on this exquisite fragrance and the narratives it encapsulates, visit Memoir Fragrances and The Brooklyn Circus. Together, they are redefining the experience of fragrance, making it a journey through time and culture.

In an age where personal expression is paramount, Baptiste stands out as a powerful representation of creativity, capturing the essence of a shared narrative and inviting others to partake in its fragrance story. Join the journey—one spritz at a time.