Unveiling the New Knitwear Collection by Grove with Rika Ishikawa
Grove, a women's fashion brand under Arkas International Co., Ltd., is excited to announce a special online feature that showcases its latest knitwear collection, styled by the beloved talent Rika Ishikawa. Launching on October 17, this collection promises to elevate your autumn wardrobe effortlessly.
Grove is known for its feminine casual wear that seamlessly transitions from office environments to daily outings, appealing to a wide range of women. This season, the brand has curated a selection of trendy and versatile knit pieces that cater to various occasions.
Rika Ishikawa’s Style Highlights
In this exclusive content, Rika Ishikawa beautifully highlights how to style Grove knits for everyday wear as well as special events. From casual outings to festive gatherings, she showcases an effortless approach to looking fabulous in knitwear.
Whether it's enjoying solo time, celebrating special occasions, working in the office, or attending a girls' night out, Rika emphasizes the importance of feeling good and looking great without the stress of overdoing it. The collection offers stylish knit options that harmonize with different lifestyles, proving that “feeling wonderful” can be simple and achievable.
During the photoshoot, Rika shared her thoughts on the appeal of Grove knits. In her own words: “I was surprised by how cute every piece was when I learned the price. With kids around, I often worry about buying expensive clothes that they might get dirty, so I tend to avoid them. But Grove’s well-priced items allow me to wear them freely on everyday days and special occasions alike.” This candid insight from Rika reassures customers that they can enjoy stylish fashion without worrying about practicality.
Featured Knitwear Items
Here are some of the highlights from Rika's shoot:
1.
Boxy Rib Knit (Anti-pilling) - Perfect for layering, priced at ¥4,397 (tax included).
2.
Mini Cable Knit (Anti-pilling) - A stylish match with denim, priced at ¥4,397 (tax included).
- Rika styled it as a shoulder accessory with the boxy rib knit.
3.
Gold Button Cardigan &
Lace Pattern Knit Skirt - Embrace an all-white autumn look for ¥4,947 and ¥6,047 (tax included), respectively.
4.
V-Neck Feather Knit Cardigan - Designed for an intellectual look, priced at ¥4,397 (tax included).
Special Promotions
To coincide with the launch of this collection, Grove is hosting exciting promotions:
- - From October 24 to November 3, customers can enjoy a 10% discount when purchasing knit items and another item at Grove stores nationwide.
- - Additionally, from October 17 to October 30, customers shopping on the World Online Store will earn 10 times the World Premium Club points on Rika Ishikawa's featured knit items.
Stay tuned for the second installment of Rika Ishikawa’s knitwear feature, set to drop on October 31, showcasing stylish knits for the winter season that offer a simple approach to looking fantastic.
About Rika Ishikawa
Rika Ishikawa is a former member of the popular group Morning Musume and has successfully balanced her career with motherhood since marrying in 2017. With two children, she continues to inspire women with her refined style and graceful presence.
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Brand Concept
- - “My Feminity My Life” - Grove embodies a blend of cute and elegant styles that allow every woman to discover her unique charm in her daily life.