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Quad/Graphics Expands into Branded Solutions

In the dynamic landscape of marketing, brands are consistently searching for innovative ways to connect with their clients. Quad/Graphics Inc. (NYSE: QUAD) is taking a bold step forward by entering the expansive $26.6 billion branded solutions market. This initiative is designed to bolster Quad's existing portfolio of integrated services, thereby facilitating deeper connections between brands and their customers.

Embracing the Branded Solutions Market

As a recognized marketing experience company, Quad is well-equipped to tackle complex marketing challenges. The new branded solutions group is set to revolutionize how promotional merchandise is perceived, positioning it not merely as products, but as vital extensions of a company’s narrative. According to Oliver Kimberley, General Manager of Managed Services, the objective is to deliver high-quality branded merchandise that reflects the brand's story and values both in marketplaces and workplaces.

This strategic expansion offers a comprehensive range of promotional items, including tradeshow giveaways, corporate gifts, employee uniforms, and merchandise for special events. By managing relationships with suppliers and committing to exemplary quality, Quad aims to provide a seamless and brand-consistent experience. This approach alleviates the complex burden that often accompanies managing branded goods programs.

Meeting the Needs of Modern Marketers

In today's fast-paced advertising ecosystem, simplicity and efficiency have become paramount. A staggering 77 percent of marketers currently confront complexities within their marketing systems, as highlighted by recent studies. Quad intends to streamline these operations, enabling marketers to integrate branded merchandise into their marketing strategies effortlessly.

The company's consultative, holistic approach ensures that brands remain consistent at every touchpoint. With Quad acting as a strategic partner, marketers gain access to integrated services backed by strong vendor relationships, allowing for creative ideation, scalable production, exceptional quality, and rapid market entry. By offering a single point of contact, Quad minimizes the time and effort needed for oversight, further enhancing operational efficiency.

Leveraging Technology and Insights

Quad's success is supported by an array of advanced technologies and data analytics, which play a crucial role in simplifying marketing complexities. This data-driven approach not only aids in producing high-quality merchandising but also enhances the effectiveness of marketing campaigns overall.

The company prides itself on its ability to adapt solutions based on individual client needs, driving efficiency while protecting their investments in marketing. Serving over 2,500 clients across various sectors such as retail, health, and financial services, Quad emphasizes its commitment to building direct consumer connections, whether online or in-store.

A Call to Action for Brands

By expanding into the branded solutions market, Quad/Graphics invites brands to rethink the role of promotional merchandise. In a world where consumers are inundated with choices, effective brand storytelling through tangible products can foster loyalty and connection. Whether marketers seek to enhance brand awareness or boost employee morale, Quad positions itself as the ultimate ally by delivering outstanding quality and innovative solutions.

As Quad continues to grow and evolve, it remains committed to responsible operations and values-driven culture, reinforcing its role as a leader within the marketing industry. Brands looking to enrich their marketing narratives should explore the promising potential that lies within Quad's new branded solutions offerings.