#United States #New York #billboard #Carvel #Soft Serve

Carvel Launches Unique Soft Serve Dispensing Billboard in NYC

As summer approaches, Carvel® has decided to celebrate the season in a distinctive way by introducing the first-ever soft serve dispensing billboard in New York City. Scheduled for June 18, 2025, this innovative billboard will allow visitors to enjoy a complimentary serving of The Original Soft Serve™ in a truly unique setting. Located at 137 Perry Street in Manhattan's West Village, this event promises to be an unforgettable summer kick-off for both locals and tourists.

A Creative Start to Summer

The arrival of warmer temperatures typically signals the start of ice cream season for many. By launching this dispensing billboard, Carvel is set to remind everyone that summer is not complete without indulging in their classic soft serve. The event will run from noon until 7 PM, ensuring attendees can enjoy their sweet treat throughout the day, while supplies last. This creative initiative not only aims to attract ice cream lovers but also to engage with the community and celebrate the joy of summer.

A Taste of History

Founded in 1934, Carvel has a rich history of innovation in the ice cream industry. The story of The Original Soft Serve™ dates back to a summer day when Tom Carvel, the brand's founder, had a breakdown of his ice cream truck in NYC's sweltering heat. This event instigated the creation of the beloved soft serve treat. Today, as Carvel brings this billboard concept to life, they highlight their commitment to creativity and celebration of summer.

Jim Salerno, Chief Brand Officer at Carvel, reflects on the significance of summer traditions: "For the past 91 years, enjoying Carvel's ice cream treats with friends and family has been a special and memorable part of Summer for our loyal fans and this year is no different. We look forward to officially kicking off Summer, or what we like to call Ice Cream Season, in a playful way because after all, It's Not Summer Without Carvel."

Exclusive Perks for Fudgie Fanatics

Attendees at the event can expect not only free vanilla soft serve but also special perks if they are members of Carvel's Fudgie Fanatics loyalty program. These members will have access to a complimentary topping of rainbow sprinkles and exclusive swag such as t-shirts and gift cards, provided to the first 50 attendees in line. To qualify, interested individuals can sign up before the event or on-site at the billboard.

Membership in the Fudgie Fanatics program offers additional benefits, including a Buy One, Get One Free sundae reward, early access to new flavors, and exclusive offers throughout the year. Carvel encourages everyone to take part in the festivities as they enjoy delicious ice cream and connect with fellow fans.

National BOGO Wednesdays

For those unable to attend the NYC event, the grand launch of summer at Carvel includes the continuation of their nationwide BOGO Wednesdays. This long-standing tradition offers customers the chance to enjoy a Buy One, Get One Free classic soft serve sundae every Wednesday. It is a delightful offer that dates back to 1936 when Tom Carvel first introduced the concept, creating a pathway for sweet savings paired with delicious treats.

Join the Celebration!

Carvel's innovative soft serve dispensing billboard represents a unique convergence of marketing and community engagement. With the opportunity to enjoy free ice cream and participate in various giveaways, attendees can expect a joyful and sweet experience.

To learn more about Carvel's initiatives and the summer kickoff event, visit carvel.com/summer or connect with them through social media platforms like Facebook, Instagram, TikTok, and X. Carvel, along with its sister brands within the GoTo Foods platform, continues to create delicious experiences that resonate with ice cream lovers everywhere. Don't miss this chance to celebrate the arrival of summer with a classic treat, because, indeed, summer isn't complete without Carvel's tasty creations!