Strengthening Marine Partnerships: Sun Country Marine and Boats Group Set New Standards in Boating Experience

Enhancing the Future of Boating Together

In a significant move for the marine industry, Sun Country Marine, recognized as the largest boat dealership on the West Coast, has reaffirmed its partnership with Boats Group, a leader in providing digital solutions for the recreational boating market. This collaboration aims to improve boating experiences, streamline sales processes, and elevate customer satisfaction in an increasingly digital-first world.

The Power of Partnership

With a legacy built on extensive boating knowledge and expertise, Sun Country Marine excels in representing some of the most prestigious brands in the boating world. From premium vessels to unparalleled service, they have positioned themselves as the top choice for discerning boat buyers across California, Arizona, Nevada, and Washington.

Mike Basso, the President and CEO of Sun Country Marine, emphasized the importance of understanding their customers and delivering an unmatched service level. "Our customers expect sophistication and a high level of service which we deliver consistently. Boats Group aligns perfectly with our ethos, as they provide the exposure and results necessary to thrive in today’s competitive landscape," Basso said.

As customer journeys often begin online, Boats Group plays a crucial role in bridging the gap between traditional sales methods and modern digital strategies. Sun Country has shifted its marketing investment away from less effective traditional advertising channels to robust digital platforms that connect with potential boat buyers directly.

Connecting with a Wider Audience

Boats Group offers access to a vast network of in-market boat consumers through renowned platforms like Boat Trader, YachtWorld, and boats.com. This access not only increases visibility but also enhances customer engagement, making it easier for Sun Country Marine to connect with buyers actively looking for their next boating adventure.

Beyond visibility, Boats Group equips Sun Country Marine with valuable market intelligence and lead generation insights. This data-driven approach allows for a more strategic sales process, ensuring that both dealers and customers benefit at every phase of the buying journey.

A Commitment to Excellence

Andreas Madsen, the Chief Revenue Officer at Boats Group, highlighted the significance of Sun Country's reputation in the boating industry: "They're known for their exceptional service and premium inventory. We take pride in being their digital partner, helping them tap into high-intent buyers and optimize strategies for faster inventory turnover at stronger values. Their commitment sets the bar high, and we’re dedicated to keeping them ahead of the curve."

As the marine landscape continues to evolve, the collaboration between Sun Country Marine and Boats Group not only positions them as industry leaders but also shapes the future of the marine retail experience—both online and on the water.

About the Companies

Boats Group operates prominent online marketplaces dedicated to buying and selling boats, including Boat Trader, YachtWorld, and boats.com. By leveraging their extensive reach and innovative marketing solutions, they aim to empower dealers and maximize sales potential.

Meanwhile, Sun Country Marine Group stands tall as the largest marine dealership network on the West Coast, specializing in both new and pre-owned boats while providing comprehensive marine services across several states. With an unwavering commitment to excellence, their mission is to enrich every customer’s boating journey, from selection to ownership.

Through this synergy, both companies exemplify what it means to push the boundaries of the marine industry, ensuring premium experiences for boat owners and enthusiasts alike.