GNC Launches Innovative Flavor and Color Changing Pre-Workout to Mark 90 Years of Health Leadership

GNC Breaks New Ground with Flavor and Color Changing LIT Pre-Workout

In a spectacular celebration marking its 90th anniversary, GNC, a global leader in health and wellness, has unveiled its first-ever flavor and color changing pre-workout supplement under the renowned Beyond Raw line. This cutting-edge innovation promises to redefine the workout experience by introducing a unique sensory twist that enhances fitness routines with its dynamic flavor profile.

The new LIT Pre-Workout formula embodies GNC's commitment to innovation and performance. The preparation is simple: mix one scoop of this groundbreaking supplement in 8 fl oz of cold water in a clear bottle. Upon shaking, users will first enjoy a vibrant Lemonade flavor and color before activating a refreshing Green Apple taste through another shake. This transformative beverage utilizes advanced color-shifting beads that not only burst with flavor upon dissolving but also transition to deliver a completely new and vibrant taste, making every sip an exciting experience.

The scientifically formulated LIT Pre-Workout doesn’t just stop at an innovative flavor experience; it is packed with high-performance ingredients that support energy, endurance, and focus. Each serving provides a robust blend including 250mg of caffeine—carefully balanced between both immediate and extended-release profiles—3g of Citrulline Nitrosigine, 3.2g of Beta-Alanine, and 1.5g of Creatine. Each of these components has been scientifically validated to enhance muscle pumps, boost energy levels, and promote overall workout performance, making it an essential supplement for athletes and fitness enthusiasts alike.

A Legacy of Innovation

"For the past 90 years, GNC has led the charge in developing innovative new products to shape the future of health and wellness," commented Rachel Jones, GNC’s Executive Vice President and Chief Merchandising and Science Officer. She emphasized that this launch demonstrates GNC's unwavering commitment to harnessing the power of science and technology in continuously enhancing their product offerings.

The Beyond Raw LIT Pre-Workout will be available for a limited time at GNC stores and via their online platforms for an MSRP of $39.99. With this launch, GNC merges fun and functionality into athletic training routines, making the workout experience not only more effective but also enjoyable.

Join the Fitness Revolution

This groundbreaking pre-workout is not just another supplement; it invites health-conscious consumers to experience an entirely fresh approach to fitness gear. The sensory experience provided by the flavor and color transitions continually delights and invigorates, driving individuals to push through their fitness limits.

GNC stands as the primary source of health and wellness solutions, boasting over 96% of its GNC branded products manufactured in the United States. Through a diverse multi-channel business model, including company-operated stores, franchises, digital platforms, and global partnerships, GNC has established itself as a trusted provider of top-tier health and wellness products.

To learn more about this unique product and GNC's rich legacy, visit www.gnc.com.