#Japan #Tokyo #Luxury Card #Lionel Messi #World Elite Mastercard

Luxury Card Unveils New Campaign

Luxury Card, renowned for its elite branding and services, has announced the launch of its new advertising campaign, featuring the legendary footballer Lionel Messi. Beginning in June 2025, this initiative signals a commitment to excellence as Luxury Card partners with Mastercard, adopting the top-tier World Elite Mastercard.

With the incorporation of Messi, who epitomizes passion and excellence in the world of football, Luxury Card aims to communicate its core values and vision to a broader audience. Messi’s pursuit of continuous improvement aligns perfectly with Luxury Card’s dedication to providing unparalleled value and innovative experiences. As the first in Japan to offer the World Elite Mastercard, Luxury Card has steadily grown, introducing unique services that redefine luxury in the premium card market.

“Experience More®” is not just a slogan for Luxury Card; it reflects the brand's philosophy, aiming to enrich the lives of its customers. The announcement of this campaign reaffirms the company’s goal of delivering top-notch quality and experiences that inspire growth and exploration in customers’ lives.

Comments from Leaders

Yunsok Chang, President of Mastercard Japan, expressed pride in how sports and entertainment sponsorships can ignite passion in people’s lives. He emphasized how the partnership with Luxury Card enables the pursuit of unforgettable experiences for cardholders through their “Priceless” platform. Chang is excited about the chance to highlight the World Elite Mastercard and its luxurious value through Messi’s ambassadorial role.

Similar sentiments were echoed by Nobu Kikuchi, CEO of Luxury Card, who noted the honor of collaborating with one of the greatest athletes today. He highlighted Messi's relentless pursuit of excellence and how it mirrors Luxury Card’s mission. Kikuchi affirmed a commitment to providing unique services and exceptional hospitality, helping members maximize their life experiences through the brand’s offerings.

Luxury Card's Legacy

Luxury Card has transformed the premium card sector in Japan since its entry in 2016. Originally founded in 2008 by American entrepreneur Scott Blum, the company broke traditional boundaries with innovations like the vertical metal card, earning over 80 patents globally. Luxury Card's flagship offering, the Mastercard® Black Diamond™, is a testament to the brand's dedication to quality and exclusivity.

The card appeals to a clientele that seeks tailored services, high standards, and exceptional experiences. A significant share of its members belong to the younger executive demographic, fostering networking opportunities through common interests in luxury, business, and lifestyle.

Community and Connection

In addition to its premium offerings, Luxury Card is committed to building a community among its members. The connection provided by shared values and experiences encourages networking, not just for business but also within personal lives. The inclusive community is crafted to enhance member relations, enabling them to grow together both in their professional and personal endeavors.

Luxury Card invites all to explore their offerings and engage with the brand as they continue to evolve, enhancing the standard of luxury and personal experience. The partnership with Messi promises to elevate the brand's visibility and connect more people to their vision and services.

For more information, visit the official Luxury Card website and Mastercard's website.