#Japan #Tokyo #CARTA ZERO #REECH #Store Sales Ads

Innovative Partnership in Marketing

CARTA ZERO, based in Minato-ku, Tokyo, has partnered with REECH, a company specializing in influencer marketing under the Cross Marketing Group, to unveil a new package called 'Store Sales Ads.' This package aims to combine the strengths of both companies in influencing consumer purchasing decisions through strategic advertising solutions linked with real-time retail data.

In recent years, consumer purchasing behavior has increasingly been shaped by credible voices on social media, such as influencers and user-generated content (UGC), rather than traditional mass advertising like TV commercials. Given this shift, many businesses are exploring influencer marketing to connect better with potential customers. However, many traditional influencer campaigns focus primarily on generating buzz on social media, making it challenging to showcase how these efforts contribute to actual in-store sales.

To address this gap, the 'Store Sales Ads' package merges CARTA ZERO's robust retail purchasing data with REECH's data-driven influencer marketing approach. This collaboration promises to resolve key marketing issues for businesses by promoting efficient brand visibility and purchase verification through targeted advertising strategies.

Key Features of the New Package

1. Creating 'Purchase Triggers' with Optimal Influencers
REECH employs artificial intelligence and data analysis to select the most effective influencers from their extensive database of 600,000 accounts. High-quality content, including reels, is created to resonate with consumers, stimulating interest and prompting them to consider making a purchase.

2. Precise Advertising Based on In-Store Purchases
With the help of CARTA ZERO’s 'Store Sales Ads,' influencer-generated content will be distributed to targeted demographics based on comprehensive purchasing data from drugstores, supermarkets, and convenience stores nationwide. This means that advertisements will reach consumers who are most likely to buy the products, including those who have already purchased competitors' items or are loyal to the brand. This precise targeting promotes greater ad efficiency.

3. Visualizing Purchase Impact and Future Optimization
To quantify the effectiveness of the ads, CARTA ZERO will compare purchase rates between those exposed to the ads and those not. By measuring the sales lift resulting from the campaign, businesses can gain insights into how influencer engagements contribute to revenue and, importantly, refine future marketing campaigns based on these learnings.

CARTA ZERO remains dedicated to enhancing retail media advertising and addressing challenges for data partner companies and retailers. They aim to establish comprehensive solutions that bridge the gap between digital marketing and in-store performance.

What is 'Store Sales Ads'?

The 'Store Sales Ads' offering is specifically designed for manufacturers selling products through retailers, employing in-store purchase data for digital advertising and ongoing performance evaluations. This ensures that data utilization adheres strictly to privacy regulations, maintaining consumer confidentiality and delivering valuable marketing insights without compromising security.

About CARTA ZERO

CARTA ZERO aims to blend data, talent, and technology to foster the essential growth of its clients. By integrating strategic planning, creativity, online and offline media, proprietary products, and casting, they provide tailored solutions for effective digital communications, striving for sustainable growth and positive societal contributions.

Company Profiles

CARTA ZERO

• - Website: CARTA ZERO
• - Location: Toranomon Hills Station Tower, 36F, 2-6-1 Toranomon, Minato-ku, Tokyo
• - CEO: Shinichiro Usami
• - Established: April 1, 2011
• - Capital: 20 Million JPY
• - Shareholder: 100% owned by CARTA HOLDINGS
• - Business: Digital marketing services

REECH

• - Website: REECH
• - Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - CEO: Toru Ogasawara
• - Established: November 2018
• - Business: Influencer marketing services and advertising agency

Cross Marketing Group

• - Website: Cross Marketing Group
• - Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - CEO: Miki Igarashi
• - Established: June 2013
• - Business: Managing subsidiaries focused on digital marketing and research/insights services.