Mori Mirai Selected for Google's Founders at Campus Program

Mori Mirai's Groundbreaking Achievement with Google

In an exciting development for sustainable forestry, Mori Mirai, a Tokyo-based company, has been selected to join the prestigious Founders at Campus program by Google for Startups. This program is designed to support startups by providing mentorship from Google employees and industry experts, networking opportunities with fellow entrepreneurs, and valuable growth assistance through seminars and events.

About the Founders at Campus Program

The Founders at Campus initiative focuses on nurturing innovative startups, enabling them to leverage Google's expertise and resources. Participants can expect a robust support system that fosters entrepreneurial success, helping them navigate the challenges of building a sustainable business. More information about the program can be found on their official website.

Mori Mirai's Vision and Initiatives

Mori Mirai operates with the mission of establishing a Sustainable Forest. The company has developed a unique wood platform called eTREE, catering to architects and designers. Alongside this, Mori Mirai also coordinates wooden materials that ensure compliance with forest certification and traceability standards. Their goal is to facilitate the realization of sustainable forests and societies.

Despite the growing interest in utilizing wood in the construction industry, several challenges persist:

1. Wood Selection Confusion: Many architects and designers struggle to choose the right type of wood for their projects.
2. Procurement Risks: Concerns about regulatory compliance and sourcing risks create hesitance among stakeholders.
3. Environmental Impact Knowledge: There’s a significant challenge in communicating the environmental considerations and carbon fixation capacities of different materials.

By being selected for the Founders at Campus program, Mori Mirai intends to enhance their wood distribution and recommendation services by utilizing cutting-edge AI technology. Specifically, they plan to analyze their accumulated data on wood product quotations and estimating processes using the latest AI platforms and managed services provided by Google Cloud™.

Future Endeavors with AI

This data analysis aims to streamline the preparation of quotations and the selection of wood products, thereby increasing proposal accuracy and speed. Additionally, by reducing the time required for confirming estimates with partner companies, Mori Mirai can operate more efficiently.

Moreover, the company will analyze service usage data from tools like their AI Adviser to better understand the needs of designers and architects. These insights will then be relayed back to suppliers and timber mills, fostering improved matching between supply and demand.

The Founders at Campus program will also give Mori Mirai access to a community and the latest technological trends. This will help them create new business ideas that anticipate the evolution of AI, aiming to generate new value in the wood distribution and forestry sectors.

It's important to note that Google Cloud is a trademark of Google LLC.

Company Background

Mori Mirai was established in April 2016 and is led by CEO Junpei Asano. Located at 5-27-6 Shiba, Minato, Tokyo, the company is committed to building a comprehensive database of industry data through their SHIN-MIRAI DataBase. For more details, visit their corporate website or their wood information media platform, eTREE here.