Acreat Partners with LINE Yahoo to Launch Innovative Messaging Platform

Acreat and LINE Yahoo Collaborate for Messaging Enhancement

Acreat, a pioneering company in Japan's SMS delivery service industry, has embarked on a significant partnership with LINE Yahoo, a key player in the messaging service arena. On June 16, 2025, LINE Yahoo announced a comprehensive overhaul of its LINE notification messages, and Acreat is set to begin offering its new messaging platform service, SMS Connect for LINE, starting in July 2025.

This new service represents a joint effort between Acreat and Four Globe Inc., a collaborative development initiative aimed at enhancing how messages are delivered across SMS and LINE. With the introduction of LINE notification messages, users holding a LINE account will gain access to approximately 70 types of messages [1] tailored for diverse communication needs. This partnership allows enterprises and public entities to send notifications with enhanced efficiency, streamlining their messaging operations.

The Innovative SMS Connect for LINE

Features and Benefits

The SMS Connect for LINE platform will leverage both SMS and LINE technologies, allowing companies and municipalities to send messages based on the registered mobile numbers of members and residents. A single request can dispatch notifications through either SMS or LINE, ensuring that users who aren't on LINE will automatically receive the communication via SMS
. This integration aims to connect over 120 million mobile phone numbers through SMS and reach 98 million monthly active LINE users [3], significantly boosting message delivery rates. Previously, applications had to manage communication across both SMS and LINE separately; however, this new combined approach is poised to reduce operational burdens drastically while improving access verification and delivery success.

The Appeal of LINE Notification Messages

LINE notification messages offer clients an easy way to send critical updates via the official LINE account of businesses. Users can opt-in to receive these useful notifications without adding individual accounts, thereby simplifying their experiences. LINE Yahoo creates stringent guidelines to ensure that messages are beneficial for users, with a focus on practical information like delivery estimates, public utility alerts, and reservation confirmations.

This approach eliminates marketing and promotional messages from the notifications, enhancing user trust and resulting in higher open and response rates. Various studies indicate that businesses employing LINE notification methods experience a 70-80% delivery rate, significantly improving communication efficacy [4][5].

Commitment to Seamless Communication

Acreat aims to continue building a multi-channel communication service that incorporates various communication methods beyond SMS. This strategic move enables companies to provide a seamless communication environment, facilitating user satisfaction while utilizing Acreat's patented technologies [2]. The collaboration with Four Globe is expected to expand further, opening avenues for a broader array of services and offerings.

Conclusion

As Acreat and LINE Yahoo venture into this new realm of communication, the SMS Connect for LINE service will undeniably transform how businesses and municipalities engage with their customers. By marrying technology with usability, they hope to deliver not only messages but also meaningful and relevant content that resonates with users, thus elevating the communication landscape in Japan.