#Japan #Tokyo #Employee Benefits #DYM #Gratitude

DYM's New Employee Benefit: Sending Bouquets to Family

In a heartfelt initiative, DYM Co., Ltd. (pronounced DYM), a company based in Shinagawa, Tokyo, has introduced a unique benefit designed to express gratitude to the families of their fresh graduates. This initiative, which coincides with employees' first three months of employment, allows new hires to send bouquets to their families utilizing the service "Bouquets with First Salary" provided by Hanakiyu Corporation.

Background and Purpose

For new employees, receiving their first salary marks a significant milestone in their professional journey. It's a moment filled with emotions, and it offers a perfect opportunity to acknowledge the support they've received from their families. However, many may struggle with how to convey their gratitude, often unsure what to say or what kind of gift to give.

Recognizing this, DYM has decided to bridge this communication gap. The company will cover half the cost of the bouquet, presenting a grateful gesture from both the employee and the organization to their families. Working alongside Hanakiyu Corporation, which has a nationwide delivery network, bouquets accompanied by heartfelt messages are delivered directly to employees' families.

Feedback from Employees Who Sent Bouquets

To assess the impact of this initiative, DYM conducted a survey among employees who participated. Remarkably, 96% reported their families seemed surprised or hadn't received flowers in a long time. When asked if they had given any gifts aside from flowers for their first salary, 56% replied affirmatively, while 44% had not. This shows that this initiative has created an avenue for many employees to express their gratitude. Furthermore, every new hire surveyed firmly believes that this benefit should continue in the future.

Sending flowers appears to be a special opportunity to communicate feelings that are often hard to express in words.

Voices from Employees (Selected Responses)

• - "Without this opportunity, I wouldn't have considered sending a bouquet, so I am very grateful."
• - "Seeing my parents' happy faces motivates me to work harder."
• - "This was a great opportunity to express my gratitude in a tangible way."
• - "I was pleased to see my parents delighted."
• - "I received compliments that it’s a good company."
• - "I realized that I should express gratitude every day."

Families Share Their Reactions (Selected Responses)

• - "The beautiful flowers have arrived. I'm so moved that I might start crying."
• - "I never expected to receive flowers from my son!"
• - "It's reassuring to see that he's doing well in his new job."
• - "I will continue to support him from behind the scenes—stay healthy!"
• - "I feel I've received enough sentiment, so he should spend his money on himself now."

Looking Ahead

DYM Co., Ltd. is committed to continuing its efforts to support the growth of each staff member while fostering connections between employees and their families through such innovative benefits.

Company Overview of DYM Co., Ltd.

1. Company Name: DYM Co., Ltd.
2. Representative Director: Yuki Mizutani
3. Established: August 2003
4. Capital: 50 million yen
5. Revenue: 25.8 billion yen (21st fiscal year), 32.46 billion yen (22nd fiscal year)
6. Head Office: 10th Floor, Gate City Osaki East Tower, 1-11-2 Osaki, Shinagawa-ku, Tokyo, 141-0032
7. Employee Count: 2,744 employees (as of April 1, 2025)
8. Business Activities: Web services, human resources, training, executive partner services, overseas medical services, M&A consulting, and more.
9. Website: DYM Official Website