#Shanghai #USA #Blokees #Product Ecosystem #Global Partner Conference

Blokees Launches Innovative Product Ecosystem for a New Decade

On March 25, 2025, Blokees, a leading toy and collectibles company, held its much-anticipated Global Partner Conference under the inspiring theme, “New Beginnings, New Journey.” This event gathered global partners, revealing the company’s ambitious vision and strategic initiatives for the forthcoming decade.

The highlight of the conference was the introduction of Blokees' Product Ecosystem concept, designed to foster profound advancements in product research and development, diversify the product portfolio, and establish a strong foundation for sustainable growth. Zhu Weisong, the company's founder, articulated the focus areas for the next decade, emphasizing customer value creation, innovative business practices, collaboration, and corporate social responsibility.

President Sheng Xiaofeng delivered an insightful keynote speech, elaborating on the vision of building an innovative system alongside a comprehensive product ecosystem. He characterized this ecosystem as a flourishing tree of innovation, with robust roots representing extensive research and development efforts, and a diverse product matrix forming the branches. He specified that global users and the BFC (Block Figure Creator) community make up the lush canopy of this metaphorical tree, showcasing the vibrant and engaging nature of the product ecosystem.

During the conference, Blokees introduced six classic series, including Hero5 and Hero8, and new releases affiliated with global franchises such as Transformers, Ultraman, and Marvel's Infinite Saga. Additionally, they announced three upcoming series featuring significant franchises like Harry Potter and Hatsune Miku. Promotional materials emphasized the themes “Adorable” and “Sweetheart,” prompting excitement for Blokees to explore new consumer segments.

Emphasizing the brand's core value, the culture of BFC was prominently showcased through global player exhibitions and an annual award ceremony for figure creators. This initiative reinforced the philosophy of “user-centered innovation,” a key message reiterated by Vice President for Brand Marketing, Ye Shanshan.

This event marks a pivotal milestone in the evolution of Blokees' product ecosystem, signifying a breakthroughs in serious product development, bolstering foundational capabilities, and pursuing a path of diversified innovation. Going forward, Blokees remains dedicated to an open, collaborative, and mutually beneficial approach, working closely with global partners to propel industry growth while embarking on an exciting new chapter for the next decade.



In conclusion, the Global Partner Conference not only unveiled Blokees’ Product Ecosystem, but also set the stage for the company to tackle future challenges in the industry, reinforcing their commitment to innovation and collaboration in an ever-evolving market landscape.