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Seoul Pavilion: A Path to Global Recognition at CES 2025

The city of Seoul will proudly host its largest exhibition at the upcoming CES 2025, the biggest consumer electronics and ICT trade fair worldwide. This significant event, scheduled from January 7 to 10, 2025, in Las Vegas, aims to showcase the innovation and dynamism of Seoul-based startups in the technology sector.

Planning to occupy a remarkable 1,040㎡ space at the Eureka Park, a hub for startups at CES, the "Seoul Pavilion" has grown by 50% compared to the previous year, hinting at the surging interest and investments in the city’s tech ecosystem. This pavilion not only aims to amplify the visibility of local startups but also reinforces Seoul's reputation as a prominent player in the global technology arena.

The exhibition will feature startups that specialize in various sectors, including artificial intelligence, healthcare, and lifestyle solutions. Participants will benefit from investor matchmaking opportunities, engaging competitions, and enticing promotional events. Each startup can expect to receive extensive support, from booth construction to consulting on innovation awards, ensuring they are well-prepared to impress global audiences.

In total, 104 startups collaborating with 16 organizations will take part in this major endeavor. Key contributions come from three vital districts of Seoul - Gangnam, Geumcheon, and Gwanak - along with five startup support agencies like Seoul Business Agency and Seoul Biohub. In addition, eight major universities, including Yonsei and Sogang, play a crucial role, providing highly skilled student supporters who will assist at the exhibition.

This year's participation also boasts a record high, with 21 startups already winning the prestigious CES 2025 Innovation Awards, presented by the Consumer Technology Association (CTA). Among these notable award-giving startups are Leadpoint System, Apollon, GenGenAI, Otiton Medical, and STUDIO LAB, showcasing the cutting-edge innovations that Seoul is fostering.

To ensure seamless participation, a launch ceremony led by the Seoul Business Agency was conducted on November 29 at Sogang University. This event gathered representatives from startups and support organizations, facilitating meaningful networking sessions, valuable exhibition support briefings, and informative IT business workshops. Each participating startup is involved in a tailored collaboration with student supporters from partnering universities, enabling a shared planning approach for maximum impact.

Hyun-woo Kim, CEO of the Seoul Business Agency, remarked that CES 2025 represents an essential platform for showcasing Seoul's robust technologies and the perennial growth of its startup ecosystem. He reassured that the agency's commitment lies in empowering startups to expand their market reach globally, ensuring sustained growth and recognition.

The Seoul Pavilion at CES 2025 aims not just to feature local startups, but to underscore Seoul’s ambition in establishing itself as a global tech hub. By promoting international partnerships and facilitating access to broader markets, this initiative seeks to pave the way for innovation and success in varying technological domains. Through collaborative efforts, the vision is crystal clear: to elevate Seoul's status in the competitive global technology landscape while nurturing the startups that are at the forefront of this transformation.

As the event approaches, excitement grows around what this pivotal pavilion will portray about the innovative spirit and thriving businesses emerging from one of Asia’s most dynamic cities, setting the stage for their global success.