#Japan #Tokyo #Collaboration #DIANA #AIMER

Exclusive AIMER Meets DIANA Shoes Launch

On September 11, 2025, a remarkable collaboration between DIANA Co., Ltd., headquartered in Akasaka, Tokyo, and Mitsumatsu Co., Ltd., known for its elegant dresses under the brand AIMER, will introduce a unique collection of shoes available exclusively at Lumine stores. This partnership aims to create harmonious items that seamlessly blend formal occasions with everyday elegance, ensuring customers can celebrate special moments with style.

The inspiration behind this collaboration is the phrase "A Moment to Remember". Both brands excel at adding flair to customers’ special days, and this new collection reflects their joint dedication to delivering exquisite footwear that enhances both festive occasions and everyday life. The initiative showcases how two distinct brands, each with their own identity, can come together to generate something original and delightful.

The specially designed insole features an original logo symbolizing the "meeting" of DIANA and AIMER, emphasizing the thrilling moment when two unique identities converge to create something innovative. The term "meets" captures this essence beautifully and adds an exciting narrative to the stylish shoes.

Product Details

Item 1: EM14169A

• - Price: ¥20,900 (including tax)
• - Size Range: 21.5 cm - 25.0 cm
• - Heel Height: 4 cm
• - Color Options: Cross Mocha, Beige Mocha
• - Key Features: This pair of pumps uses beautiful lace from AIMER's fall collection, creating a look that is both chic and formal. Given the scarcity of stylish mid-heel shoes that are easy to wear, this design addresses a common need, providing a comfortable yet elegant footwear option. The soft sheer textures and glitter add a feminine touch to the overall look. The board heel provides stability, ensuring that even those who are not accustomed to wearing heels can enjoy a comfortable fit.

Item 2: UL37221A

• - Price: ¥22,000 (including tax)
• - Size Range: 21.5 cm - 25.0 cm
• - Heel Height: 7 cm
• - Color Options: Black, Platinum
• - Key Features: This sleek pump is designed to create a stunning leg silhouette, a signature of DIANA's style. The asymmetrical line of rhinestones adds a touch of elegance, enhancing its beauty. The delicate ankle strap is crafted to elongate the appearance of your legs beautifully, even when paired with longer dresses, ensuring that wearers feel chic and confident.

Special Campaign

To celebrate this exciting collaboration, a special gift campaign will be held. Customers purchasing the collaboration shoes at either DIANA or AIMER stores will receive a unique sticker designed specifically for this launch. The sticker features stylish designs of each shoe alongside recommended dresses, making it a delightful addition for fans of both brands.

Release Information

• - Launch Date: September 11, 2025
• - Available At:

- DIANA Stores:
- DIANA Lumine Shinjuku
- DIANA Lumine Est Shinjuku
- DIANA Lumine Ikebukuro
- DIANA Lumine Yurakucho
- DIANA Lumine Kitasenju
- DIANA Lumine Ogikubo
- DIANA Lumine Tachikawa
- DIANA Lumine Yokohama
- DIANA Lumine Omiya
- AIMER Stores:
- AIMER Lumine Omiya
- AIMER Lumine Tachikawa
- AIMER Lumine Ikebukuro
- AIMER Lumine Kitasenju
- AIMER Eclean Lumine Yurakucho
- AIMER Lumine Yokohama
- AIMER Lumine Machida

For detailed inventory inquiries, please contact the respective stores.

About the Companies

DIANA Co., Ltd.

Corporate Philosophy: Be beautiful, be yourself, be sincere. We strive for growth and contribution to society.
Headquarters: Ark Hills Front Tower 17th Floor, 2-23-1 Akasaka, Minato-ku, Tokyo 107-0052
Business: Sales and product planning centered around women’s shoes and handbags, importing and selling famous brands from abroad.
Brands: DIANA, DIANA Wellfit, Kumu_Diana, Plus Diana, Artemis by Diana, Talanton by Diana, Adina Muse, Dear Dia
Website: dianashoes.co.jp

Mitsumatsu Co., Ltd. (AIMER)

Brand Concept: Dress up for your loved ones, adding brilliance to precious moments with your special someone.
Headquarters: 3F, O-R-D Harajuku Building, 3-60-5 Sendagaya, Shibuya-ku, Tokyo 151-0051
Business: Sales and product planning centered around dresses for parties, long dresses (stage dresses), and black formal wear.
Brands: AIMER, Aimer Acret, aimer anche
Official Site: aimer.jp
Online Store: mgos.jp