#Japan #Tokyo #Meiji Bulgaria #Yogurt Dessert #Orange Confiture

Meiji Bulgaria Yogurt Launches New Orange Confiture Flavor

Meiji Co., Ltd. is set to introduce an exciting new product on August 5, 2025: the "Meiji Bulgaria Yogurt Ajiwai Ho Jun Orange Confiture." This luxurious dessert yogurt perfectly blends rich yogurt with refreshing orange confiture, creating a dessert that not only tastes great but also offers zero guilt for health-conscious consumers.

The Unique Features

The new yogurt boasts a creamy texture that is enjoyable on its own, and the addition of the orange confiture enhances this experience, making it ideal for summer indulgence. The remarkable balance of flavors—from the full-bodied richness of the yogurt to the tangy zest of the orange confiture—offers a delicious treat without the usual remorse associated with desserts.

High Approval Ratings

Since its initial release in January 2025, the Ajiwai Ho Jun series has received an overwhelmingly positive response. With over 80% of consumers reporting they’d purchase it again, the product has particularly resonated with younger audiences, who appreciate its decadent flavor and the satisfaction it delivers upon finishing. Feedback highlights that it can be enjoyed as a dessert without the accompanying guilt typical of sweet treats.

About the Orange Confiture

The orange confiture is made using a technique that combines fruit with sugar, gently heating it to preserve the essence of the fruit. This results in a refreshing taste that pairs perfectly with the yogurt, providing a nuanced flavor profile that is both revitalizing and satisfying.

Perfect for Any Occasion

Sold in a convenient 110g serving size at a suggested retail price of 176 yen (tax included), this yogurt is a perfect self-treat and makes for a delightful dessert option. It fits seamlessly into a healthy lifestyle while allowing consumers to enjoy a sweet moment of indulgence.

Conclusion

With the launch of the Meiji Bulgaria Yogurt Ajiwai Ho Jun Orange Confiture, Meiji is set to expand the delightful realm of yogurt, contributing to healthier eating habits. Consumers can look forward to a refreshing experience that combines taste and health effortlessly, catering perfectly to those looking for a guilt-free dessert during the summer.

This innovative product demonstrates Meiji’s commitment to quality and flavor, reinforcing its place in the hearts of yogurt lovers everywhere.