JOYY Inc. Reports Significant Growth in Advertising and Livestreaming Revenue for Q3 2025
On November 19, 2025, JOYY Inc., publicly traded on NASDAQ under the ticker JOYY, unveiled its unaudited financial performance for the third quarter of 2025. The company, renowned for its innovative technology solutions, reported revenues totaling an impressive $540 million. This trajectory marks a 6.4% increase from the previous quarter, showcasing steady progress and a robust recovery following market fluctuations.
A notable component of this financial growth is attributed to the company's livestreaming revenue, which clocked in at $388 million. This figure represents a 3.5% quarter-over-quarter improvement, encapsulating two consecutive quarters of upward growth—an encouraging sign for stakeholders. Further boosting JOYY's financial outlook is the remarkable performance of its BIGO Ads platform, which achieved $104 million in revenue. This translates to a substantial year-over-year growth of 33.1%, underlining JOYY's expanding footprint in the advertising sector.
Within this quarter, the split of revenue revealed that non-livestreaming income, which includes advertising, has surged to represent 28.1% of the company's total revenue. By optimizing its dual growth strategy, JOYY is bolstering synergies across its ecosystem, enhancing overall corporate value, and reaffirming its commitment to delivering long-term benefits to shareholders.
Ting Li, JOYY's Chairperson and CEO, highlighted this positive transformation by commenting on the dual growth engine strategy. With advertising and livestreaming revenues both on the rise, JOYY anticipates a return to year-over-year growth in the forthcoming year. This could provide further stability and potential expansion across its varied business segments.
Digging deeper into JOYY's financial metrics, the operational income rose to $20 million, which represents a 19.1% increase compared to the same quarter in 2024. Non-GAAP EBITDA also saw a rise, reaching $51 million—a significant year-over-year boost of 16.8%.
In terms of net cash holdings, JOYY reports an enviable position with $3.32 billion as of September 30, 2025. This figure provides a solid foundation for ongoing shareholder returns, which JOYY has committed to through a returning program aiming for $900 million in dividends and share repurchases between 2025 and 2027.
As JOYY solidifies its reputation in the technology realm, key highlights from their Q3 results reinforce the healthy growth within the livestreaming segment. The average monthly active users reached 266 million, experiencing a 1.4% increase quarter-over-quarter, indicative of effective user acquisition strategies. The growth in the livestreaming arm includes the positive influence of a diverse content ecosystem and targeted streamer incentives—critical components augmenting user engagement and monetization.
Furthermore, BIGO Ads is also witnessing accelerated growth. The advertising platform generated $104 million in revenue over the quarter, underscoring a remarkable 33.1% year-over-year growth that was complemented by solid sequential growth—an indication of JOYY's effective ad-tech initiatives.
The company attributes this robust advertising revenue performance not only to its ongoing partnerships within the mobile application development space but also to enhanced AI-powered optimizations across its advertising platform. Continuous improvements in ad targeting and traffic integrations are poised to sustain JOYY's revenue growth moving forward.
As JOYY navigates the competitive landscape, its emphasis on technology innovations, advertising efficiency, and user engagement is expected to drive further advancements. With a clear roadmap towards achieving its financial goals for the upcoming quarters, JOYY remains committed to increasing shareholder value while reinforcing its position as a leading global technology player.
A notable component of this financial growth is attributed to the company's livestreaming revenue, which clocked in at $388 million. This figure represents a 3.5% quarter-over-quarter improvement, encapsulating two consecutive quarters of upward growth—an encouraging sign for stakeholders. Further boosting JOYY's financial outlook is the remarkable performance of its BIGO Ads platform, which achieved $104 million in revenue. This translates to a substantial year-over-year growth of 33.1%, underlining JOYY's expanding footprint in the advertising sector.
Within this quarter, the split of revenue revealed that non-livestreaming income, which includes advertising, has surged to represent 28.1% of the company's total revenue. By optimizing its dual growth strategy, JOYY is bolstering synergies across its ecosystem, enhancing overall corporate value, and reaffirming its commitment to delivering long-term benefits to shareholders.
Ting Li, JOYY's Chairperson and CEO, highlighted this positive transformation by commenting on the dual growth engine strategy. With advertising and livestreaming revenues both on the rise, JOYY anticipates a return to year-over-year growth in the forthcoming year. This could provide further stability and potential expansion across its varied business segments.
Digging deeper into JOYY's financial metrics, the operational income rose to $20 million, which represents a 19.1% increase compared to the same quarter in 2024. Non-GAAP EBITDA also saw a rise, reaching $51 million—a significant year-over-year boost of 16.8%.
In terms of net cash holdings, JOYY reports an enviable position with $3.32 billion as of September 30, 2025. This figure provides a solid foundation for ongoing shareholder returns, which JOYY has committed to through a returning program aiming for $900 million in dividends and share repurchases between 2025 and 2027.
As JOYY solidifies its reputation in the technology realm, key highlights from their Q3 results reinforce the healthy growth within the livestreaming segment. The average monthly active users reached 266 million, experiencing a 1.4% increase quarter-over-quarter, indicative of effective user acquisition strategies. The growth in the livestreaming arm includes the positive influence of a diverse content ecosystem and targeted streamer incentives—critical components augmenting user engagement and monetization.
Furthermore, BIGO Ads is also witnessing accelerated growth. The advertising platform generated $104 million in revenue over the quarter, underscoring a remarkable 33.1% year-over-year growth that was complemented by solid sequential growth—an indication of JOYY's effective ad-tech initiatives.
The company attributes this robust advertising revenue performance not only to its ongoing partnerships within the mobile application development space but also to enhanced AI-powered optimizations across its advertising platform. Continuous improvements in ad targeting and traffic integrations are poised to sustain JOYY's revenue growth moving forward.
As JOYY navigates the competitive landscape, its emphasis on technology innovations, advertising efficiency, and user engagement is expected to drive further advancements. With a clear roadmap towards achieving its financial goals for the upcoming quarters, JOYY remains committed to increasing shareholder value while reinforcing its position as a leading global technology player.
Topics Business Technology）
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