#Japan #Sauna #Omiya #FLEXKEY #KUUMA

A New Era for Sauna Utilization: FLEXKEY Collaborates with KUUMA

In an innovative approach to optimizing sauna usage, OPTIMIST Inc., headquartered in Tokyo and led by CEO Shunsuke Matsuyama, has announced a partnership with the well-regarded private and shared sauna facility KUUMA. This collaboration focuses on promoting the usage of off-peak hours through a subscription service called FLEXKEY. This service allows users to access well-appointed sauna facilities in the Omiya area at a fixed monthly fee.

What is FLEXKEY?

FLEXKEY offers a subscription service priced at ¥5,900 (tax included ¥6,490) per month, enabling members to use select partner sauna and hot spring facilities in the Tokyo metropolis daily. Although new member recruitment is temporarily halted, the expected reopening is slated for early spring, with a potential cap on new enrollments to ensure efficient service delivery. For those interested in joining, keeping an eye on their official social media is recommended for updates.

The Challenges Addressed

Many sauna and bathing facilities face several common challenges:

• - Low Footfall During Off-Peak Hours: Despite being open, facilities struggle to attract customers during weekdays and early mornings.
• - Ineffective Marketing: Advertising and social media efforts often yield unclear cost-effectiveness, leaving facilities burdened with expenses rather than profits.
• - Difficulty in Increasing Profit Margins: Investments in attracting customers do not directly translate into higher profitability.

FLEXKEY was developed to directly address these issues without adding new operational burdens for facilities. By focusing only on off-peak hours, it allows facilities to offer available time slots while ensuring a monthly fixed fee, independent of actual attendance.

Benefits of the FLEXKEY Model

The introduction of FLEXKEY brings multiple advantages to partner facilities:

• - Stabilized Revenue: A fixed monthly contract fee ensures dependable income regardless of the actual usage, thereby stabilizing profit.
• - Increased Sales Opportunities: Drawing customers during typically quiet hours can boost ancillary revenue from food, merchandise, and rentals.
• - Zero Implementation Cost: With no upfront, monthly, or ongoing fees, facilities can integrate FLEXKEY into their existing operations easily.

How to Get Involved

Facilities interested in this new model can request additional information. In return, they will receive insights, case studies from current partners, and projections of potential revenues and profits based on their specific circumstances. Interested parties can access the request form via this link.

Additionally, FLEXKEY aims to collaborate actively within the sauna and bathing industry and welcomes inquiries from media for coverage opportunities, reachable via email at [email protected].

A Vision for Everyday Wellness

At the core of FLEXKEY’s philosophy is the transition of sauna usage from luxury indulgence to a daily wellness practice. By leveraging underutilized off-peak hours, the service enhances accessibility, allowing users to enjoy high-quality facilities at a reduced price while maximizing operational efficiency for the venues involved.

Among the renowned facilities partnering with FLEXKEY are:

• - KUUMA: A highly rated private and shared sauna located near Omiya Station.
• - PARADISE Mita
• - Su-goi Sauna Akasaka
• - Lion Sauna Shinbashi

Through these strategic collaborations, FLEXKEY strives not only for the growth of Japan’s sauna culture but also to bolster the wellness of its inhabitants.