#Tokyo #Vividir #Tezuka #Profiness

Profiness Enhances Business Strategy Support with Masahiko Tezuka as Advisor

Profiness Co., Ltd., headquartered in Minato-ku, Tokyo, has recently announced the appointment of Masahiko Tezuka, former president of the Japan Institute of Certified Public Accountants, as an advisor starting January 1, 2026. This strategic decision is set to enhance the company's operational decision-making support through its business DX platform, Vividir.

Strategic Vision for Business DX

Profiness is committed to assisting clients in the realms of management accounting and financial planning and analysis (FP&A), covering areas such as business planning, actual vs projected performance management, and KPI management. The goal of bringing on Tezuka is to create a framework where experts, including CPAs, can deeply understand the businesses of their clients. This will facilitate a consistent journey from the formulation of business plans to ongoing enhancements.

By leveraging Tezuka’s expertise, Profiness aims to significantly advance the development and functionality of the Vividir platform and the soon-to-be-launched AI-powered management strategy agent. The enhancement of continuous operational support through guides and content is also a crucial part of this strategic initiative.

The Need for Continuous Improvement

In a rapidly changing business environment, organizations must adapt quickly. To improve decision-making speed and accuracy, a continuous cycle of planning, execution, verification, and modification is essential. Unfortunately, many companies struggle with making these processes consistent due to reliance on individual efforts. The 2024 Small and Medium Enterprise White Paper highlighted the importance of conducting strategic tasks like vision setting and work audits as part of promoting digital transformation (DX).

By integrating strategy with quantifiable metrics logically and clearly, Profiness believes it can maximize AI utilization benefits, advancing the nature of management itself.

Strengthening Small Business Resilience

As recognized by the Small and Medium Enterprise Agency, strengthening management capabilities is crucial for the sustainable growth of the Japanese economy. The initiative known as