#Japan #Tokyo #FamilyMart #Railway Campaign #Train Badges

Exclusive Train-Themed Pin Badge Campaign at FamilyMart

Every year, October 14 marks "Railway Day" in Japan, and this year, FamilyMart is thrilled to announce yet another exciting collaboration with nine railway companies. This marks the sixth consecutive year that this popular initiative takes place, and it is sure to attract train-loving fans and collectors alike. From October 7, 2025, customers who purchase designated bottled beverages will receive unique pin badges designed after popular train models from collaborating railway companies.

The Details

FamilyMart, headquartered in Minato Ward, Tokyo, has been consistently working on five key themes, and one of these is "your happiness." This campaign is a representation of that commitment. Participating customers will find a selection of five different beverages from which they can choose to receive their exclusive pin badge featuring popular train models. With approximately 350 FamilyMart stores ran by partner railways involved in this special promotion, the excitement is palpable.

Celebrating Six Years

Since 2021, FamilyMart has been running campaigns in collaboration with various railway companies to celebrate Japan's vibrant railway culture. This year will not disappoint, featuring special badges that showcase well-loved trains, such as the new Keisei Electric Railway 3200 series, which began operation in 2025. Detailed designs have been crafted to enhance the collecting experience, making these badges a must-have for fans.

Image is for illustrative purposes only.

Campaign Overview

• - Campaign Name: "Get Original Pin Badges!" Campaign
• - Campaign Period: October 7, 2025, until supplies last
• - Featured Products: Five different beverages

Participating Beverages

1. Ito En Healthy Mineral Barley Tea (670ml)
2. Suntory Family's BOSS Black (450ml)
3. Asahi Welch Fruit Grape (470ml)
4. Kirin Healthya Green Tea (350ml)
5. Coca-Cola Plus (470ml)

Participating Railways and Store Count:

• - Kinki Nippon Railway: 76 stores
• - Keisei Electric Railway: 60 stores
• - Sagami Railway: 31 stores
• - JR Kyushu: 52 stores
• - Seibu Railway: 42 stores
• - Tsukuba Express: 13 stores
• - Tobu Railway: 34 stores
• - Nagoya Railway: 30 stores
• - Yokohama City Subway: 9 stores

Total of 347 participating stores as of September 19, 2025. Please note that availability may vary by region and location, with some stores not carrying all featured products.

At FamilyMart, we strive to be more than just a convenience store. Under the motto, "With you, your convenience, FamilyMart," we aim to connect deeply with our customers, making every visit special and ensuring FamilyMart is an indispensable part of the community.