Kracie Pharmaceutical Co., Ltd. is set to air the latest TV commercial for its 'Kampo Therapy' product line, featuring renowned voice actress, Suzuko Mimori. Slated for release on June 29, 2026, the new commercial titled 'Everyone feels this way' will be broadcast nationally on terrestrial TV. Additionally, this commercial will be available on the company's official YouTube channel, ensuring wider accessibility for viewers.
This commercial is part of Kracie's ongoing initiative to make Kampo medicine more relatable and accessible to the general public. The campaign employs charming puppet shows featuring animal characters to humorously depict various health concerns individuals face in their daily lives. While health issues can often feel overwhelming, the use of animated characters creates a warm and inviting atmosphere, allowing the brand to communicate the benefits of Kampo remedies effectively. The series, which kicked off in February 2023, has already garnered a significant positive response from the audience.
In this sixth installment, the focus is on issues related to menopausal disorders and hormone imbalance, such as shoulder stiffness and irritability. The character voices remain consistent, with Suzuko Mimori lending her talents once again for the protagonist’s voice, alongside delivering the corporate slogan 'A tomorrow worth pursuing with Kracie' at the beginning of the commercial. The commercial highlights 'Kampo Shoyo-san' as an effective remedy for those experiencing menopausal symptoms, conveyed through relatable dialogue between the main character Shimako and her older sister Shimane, who makes her series debut in this episode.
In addition to the new storyline, the commercial celebrates the 20th anniversary of the 'Kampo Therapy' brand by unveiling a refreshed packaging design that better caters to women's health concerns.
For those interested in a deeper connection with Kampo medicine, Kracie has established an official account on X (formerly Twitter) at https://x.com/kracie_therapy, where they will share valuable insights and updates. This account will also feature daily life glimpses of the animal characters seen in the commercials, providing a richer context for each character's backstory and relatable moments.
Commercial Storyline: 'Everyone feels this way'
The commercial depicts a conversation between two chipmunk sisters, Shimako and Shimane, who discuss their recent health issues. Shimane suggests that Shimako might be facing menopausal symptoms, saying, 'That could be menopause, you know?' This discussion opens up a relatable and candid dialogue about their shared experiences, aiming to resonate with viewers who may also be dealing with similar physical challenges.
Director's Insight
Director Sanada comments on the creative process, noting the strong bond between the two sisters, who have a playful yet caring relationship. Their dynamic is portrayed realistically, with attention to scenic details, from the train commute to the props on their desk, creating an engaging day-to-day atmosphere that audiences can connect with.
About Suzuko Mimori
Suzuko Mimori was born on June 28, 1986, in Tokyo, Japan. Notable roles include Umi Sonoda in 'Love Live!' and Asumi Wind in 'Healin' Good Precure'. Her extensive voice acting portfolio showcases her versatility and talent.
New TV Commercial Overview
- - Title: 'Everyone feels this way'
- - Broadcast Start Date: June 29, 2026
- - Broadcast Area: Nationwide
- - Video Link: Kracie CM Gallery: https://www.kracie.co.jp/cm/
Note: The gallery includes videos available on the official Kracie Kampo YouTube channel.
About the Commercial's Production
The commercial utilizes stop-motion animation techniques, capturing each frame meticulously using puppets over six days of shooting. The director, Sanada, oversees both the photography and character designs, ensuring a high standard of visual creativity. All in all, 1,370 frames were shot throughout the series' production process.
About the Studio: Dwarf
Dwarf is a respected stop-motion animation production studio, noted for creating characters such as 'Domo-kun' and collaborating on various acclaimed projects.
Featured Product
- - Product: Kracie Kampo Kamo Shoyo-san Extract Tablets
- - Classification: 2nd Category Medicine
- - Retail Price: 2,640 yen (tax included)
- - Indications: Suitable for individuals with menopause-related conditions who experience fatigue and irritability among other symptoms, focusing on overall wellness improvement.
About Kampo Therapy
Kampo Therapy aims to bridge the gap between traditional medicine and modern well-being, promoting the use of herbal remedies for day-to-day issues since its establishment in 2006. With over 50 formulations, Kracie encourages self-care and proactive health management.
About Kracie Pharmaceutical
For over half a century, Kracie Pharmaceutical has committed itself to providing high-quality healthcare solutions, integrating Kampo medicine and general pharmaceuticals to enhance the well-being of individuals living in Japan. With ongoing efforts to adapt to changing health landscapes, Kracie continues to champion the values of traditional medicine for contemporary lifestyles.