#Japan #Sensitive Skin #Tokyo #Brand Experience #DECENCIA

DECENCIA Opens New Store at @cosme STORE Newman Takanawa

On September 12, DECENCIA proudly unveiled its 13th retail location at the highly anticipated @cosme STORE Newman Takanawa, marking a significant milestone for the brand. Born out of a deep desire to liberate families from sensitive skin issues, DECENCIA has been committed to providing skincare solutions since its inception in 2007. Guided by the principle of eliminating skin inequities, the brand has continuously catered to the skincare concerns of its customers with dedication and precision.

DECENCIA primarily operates through e-commerce channels but recognizes the invaluable importance of physical touchpoints. The establishment of the @cosme STORE locations began in 2023, with an aim to offer customers the opportunity to personally experience the brand's value through consultations and product interactions. The new store features some of DECENCIA's popular products within the expansive facility located on the South 4th floor of the newly constructed Newman Takanawa, historically significant as the largest project yet by Lumine.

Store Details:

• - Store Name: @cosme STORE Newman Takanawa
• - Opening Date: September 12, 2025
• - Location: 2-21-2 Takanawa, Minato, Tokyo, South 4F, Newman Takanawa

At the new store, dedicated DECENCIA beauty counselors will be available to assist customers with skincare challenges on designated days. This initiative aims to foster trust and provide a unique brand experience that sets DECENCIA apart in a crowded market.

Grand Opening Special Kit

In celebration of the new store opening, DECENCIA is offering an exclusive OPENING SPECIAL KIT for a limited time, which includes:

• - DECENCIA Cream (30g)
• - DECENCIA Lotion Miniature (20mL)
• - DECENCIA Wrinkle O/L Concentrate Miniature (8mL)

Price: 6,380 JPY (including tax)

This special offer will be available while supplies last, and it presents a fantastic opportunity for customers to try out key DECENCIA products at a great value. Additionally, popular products from the DECENCIA series, particularly the new DECENCY line, will also be highlighted in the store:

• - DECENCY Bright Lift Cream (release date: January 30, 2025)
• - DECENCY Bright Lift Lotion (release date: June 26, 2025)

Regular Product Availability

The store will carry a continuous selection of DECENCIA products, including the Ayanas Moist Barrier Mist. Although trial sets are not available in-store, customers can place orders for products that may not be in stock, ensuring accessibility to the full range of DECENCIA's offerings.

Locations of @cosme STORE

The opening of @cosme STORE Newman Takanawa adds to the growing list of DECENCIA-affiliated stores, which include:

• - @cosme STORE Sapporo Stella Place
• - @cosme TOKYO
• - @cosme STORE Lumine Est Shinjuku
• - @cosme STORE Lumine Ikebukuro
• - @cosme STORE Lumine Yurakucho
• - @cosme STORE Lumine Yokohama
• - @cosme STORE Marui Family Mizoku
• - @cosme STORE Aeon Mall Takasaki
• - @cosme STORE Kanazawa Forus
• - @cosme NAGOYA
• - @cosme OSAKA
• - @cosme STORE Amu Plaza Hakata

More information regarding exclusive sets and the schedule for DECENCIA beauty counselors can be found on their official website. For customer inquiries, DECENCIA’s Customer Center can be reached at 0120-714-115 during business hours: Monday to Friday from 10:00 to 19:00 and Saturday from 10:00 to 17:00.