#Israel #Ituran #Yamaha #Azour #BMW Motorrad

Ituran's Strategic Entry into the Two-Wheel Market

Ituran Location and Control Ltd. (NASDAQ: ITRN) has recently announced its ambitious expansion into the global motorcycle market through strategic alliances with major players, Yamaha and BMW Motorrad. Initiated in Brazil, these partnerships signify Ituran's intent to carve a substantial presence in the rapidly growing two-wheeler segment, particularly in Latin America, a region noted for its swift market growth.

As a recognized leader in vehicle telematics, Ituran is well-equipped for this venture, boasting a vast subscriber base of over 2.5 million users globally who benefit from its cutting-edge tracking services. These services merge satellite and cellular technology to provide real-time response and monitoring for vehicles. Now, this technological prowess will be integrated into Yamaha and BMW Motorrad motorcycles, enhancing security features and visibility for riders in Brazil, where motorcycle theft remains a significant concern.

Brazil: The Launchpad for Growth

Brazil stands out as the chosen market for this launch due to its sheer size and Ituran's established presence, where it commands a leading share in connected vehicle services. Eyal Sheratzky, CEO of Ituran, emphasized that this endeavor transcends mere product deployment, viewing it as the inception of a broader opportunity in the two-wheeler market. Given that motorcycles serve as the primary mode of transportation in various regions, starting in Brazil sets the stage for future expansions into other burgeoning two-wheel markets through partnerships with local OEMs and aftermarket channels.

Global Growth Projections

The global motorcycle market is on an impressive growth trajectory, anticipated to swell from $127 billion in 2025 to over $200 billion by 2032. This growth will be propelled by increasing demands from regions such as Latin America, India, and Southeast Asia. Ituran aims to extend the connected vehicle intelligence previously seen in passenger cars to millions of motorcycle users worldwide, thereby facilitating better safety and connectivity for riders.

A Legacy of Safety and Recovery

For over three decades, Ituran has honed its expertise across various telematics fields, excelling in stolen vehicle recovery, fleet management, and connected car solutions. The firm has notably developed a robust recovery rate of 85%, significantly outpacing the industry average. This efficiency not only saves millions for insurers and fleet operators but also provides peace of mind for vehicle owners. Leveraging these capabilities, Ituran is now set to extend its telematics and recovery services to two-wheeled vehicles, ensuring riders receive similar protections as car owners.

About Ituran

Founded in 1995, Ituran is a frontrunner in mobility technology, specializing in location-based services that encompass a comprehensive suite for connected cars. With a focus on stolen vehicle recovery and fleet management, Ituran has established itself as the largest OEM telematics provider in Latin America, with a growing footprint in over 20 countries. The company's commitment to innovation is further exemplified through its involvement with the DRIVE startup incubator in Tel-Aviv to foster smart mobility technology.

Today, Ituran continues to build upon its legacy with approximately 2,800 employees and expanding operations globally, including locations in Israel, Brazil, Argentina, Mexico, Ecuador, Colombia, India, Canada, and the United States. Its ongoing mission is to enhance the safety and security of all vehicle users, bridging the gap between technology and everyday transportation needs.

For further information, visit Ituran's website.