Catch Up on March's Most Buzzed About Consumer Press Releases

March Highlights in Consumer Press Releases

March was an exciting month for consumer brands, with various companies unveiling innovative products and strategies aimed at capturing consumer attention. The following is a recap of the most noteworthy press releases published during the month, showcasing the major trends in the retail and food sectors.

1. Little Caesars

Little Caesars made waves with the return of its popular Pretzel Crust Pizza, now featuring a new cheesy twist. Available at participating locations since March 31, the pizza has garnered a lot of interest. The classic and the all-new Stuffed Pretzel Crust options can be ordered online, with the Pretzel Crust available as Hot-N-Ready from 4-8 pm until June 22.

2. PepsiCo Acquires poppi

In a strategic move to address evolving consumer needs, PepsiCo announced its acquisition of poppi, known for its popularity in wellness drinks. Ram Krishnan, CEO of PepsiCo Beverages U.S., emphasized how this brand aligns with their vision to innovate and adapt to market demands, showcasing an admirable growth trajectory.

3. Rivian & Ben & Jerry's Collaboration

Rivian’s partnership with Ben & Jerry's aims to create a unique operational synergy for enhanced community and environmental impact. This collaboration is a perfect example of brands coming together to serve shared goals while providing memorable experiences to their customers.

4. DICK’S Sporting Goods

In an interesting branding move, DICK’S Sporting Goods made headlines by purchasing a special patch card linked to MLB pitcher Paul Skenes. The card will be displayed at its House of Sport store, representing both the brand's commitment to sports memorabilia and its community roots.

5. Taco Bell's Annual Live Más LIVE Event

Taco Bell hosted its annual Live Más LIVE event, offering fans a peek into exciting new menu items and experiences for 2025. The event featured energizing performances and revealed innovative product lines designed to keep the brand fresh and relevant in the competitive fast-food landscape.

6. DEWALT Expands Its Outdoor Power Equipment Line

DEWALT introduced new solutions in its outdoor power equipment lineup that promise to enhance productivity and efficiency for both professionals and DIY enthusiasts. This expansion aligns with consumer trends favoring innovative gardening and landscaping tools.

7. Fanatics & Takashi Murakami

The collaboration between Fanatics and renowned artist Takashi Murakami has resulted in a limited-edition merchandise collection tied to the MLB Tokyo Series. This partnership celebrates sports culture through the lens of contemporary art, appealing to both sports lovers and art enthusiasts alike.

8. First Alert and Google Nest Partnership

First Alert recently announced its collaboration with Google Nest to enhance home safety solutions. Combining trusted products with cutting-edge technology, this partnership will provide consumers with a sophisticated approach to home security.

9. Hostess Launches Into Convenience with Cupcake Minis

Hostess revamped its iconic Cupcakes into a mini version, catering to busy families and snackers. This reimagined treat is designed for convenience, aligning with the modern need for on-the-go snacks.

10. Petco's Innovative Recycling Initiative

Petco launched its first national trade-in event for dog accessories, partnering with TerraCycle for responsible recycling. This initiative signals a commitment to sustainability in the pet industry, encouraging eco-friendly practices among pet owners.

11. SOUR PATCH KIDS® Glow Ups

SOUR PATCH KIDS® leaped into the fun with the introduction of Glow Ups, a candy that shines under black light. This playful innovation captures consumer imagination, marrying nostalgia with modern aesthetics.

12. Fireball's Senior Citizen Discount

Fireball celebrated the wisdom of age by announcing a lifetime cinnamon whisky supply for fans aged 90 and over. This quirky promotion showcases the brand’s love for its customers and commitment to fostering a community spirit.

13. Banana Republic's Capsule Collection

Inspired by HBO's The White Lotus, Banana Republic unveiled a capsule collection that incorporates stunning colors and graphic prints. This exclusive 24-piece range aims to combine style with thematic context, appealing to the show's fan base.

14. KFC Unveils Dunk It Bucket

With a focus on dipping culture, KFC released its new Dunk It Bucket featuring Mashed Potato Poppers. This bucket reflects consumer desires for interactive dining experiences and adds excitement to traditional menu items.

15. Wingstop's Iconic Ranch Bottling

Wingstop offered fans a chance to own their famous ranch dressing for the first time by auctioning a limited edition bottle along with a year’s supply. This marketing move taps into the brand’s loyal customer base while creating a memorable experience.

Conclusion

These press releases represent just a snapshot of the trends and innovations shaping the consumer landscape in March 2025. From exciting product launches to significant collaborations and creative marketing strategies, brands continue to evolve to meet the demands of consumers. As April unfolds, expect more thrilling announcements as companies gear up for festival season and major cultural events like Easter and Earth Day.

For more insights on retail and consumer trends, keep an eye on PR Newswire's latest releases.