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Plusgrade's Strategic Acquisition of Oaky: A Game Changer in Hospitality

In a significant move within the hospitality sector, Plusgrade, a global powerhouse in ancillary revenue solutions, has officially acquired Oaky, a platform celebrated for its innovative upselling capabilities. This acquisition combines the strengths of both companies, promising to enhance guest experiences and unlock new revenue streams for hotels worldwide.

Oaky has consistently made headlines as the Best Upselling Software for five consecutive years, a testament to the value it brings to the hotel industry. The platform has solidified its reputation by creating upselling experiences that genuinely resonate with travelers, ensuring that hotels are not just selling, but actively engaging with guests to elevate their overall experience. The merger with Plusgrade aims to create a unified upselling platform, thereby incorporating the best features of both services.

The Vision Behind the Acquisition

Ken Harris, the Founder and CEO of Plusgrade, expressed his enthusiasm about the acquisition, stating, "By acquiring Oaky, we are merging the best aspects of both our offerings. This integration allows us to present a more robust solution to hotels and their guests, enhancing the entire traveler journey."

This strategic combination is designed to encompass every stage of a guest's experience, from pre-arrival promotions to on-property upgrades. With a focus on driving revenue while simultaneously enhancing guest experience, Plusgrade is poised to redefine contemporary hospitality.

A Word from the Leaders

Erik Tengen, the Co-founder and CEO of Oaky, emphasized the transformative potential of this partnership. He noted, "With Plusgrade, we are merging our capabilities to supercharge our innovation. Ultimately, this will generate more revenue for hotels globally and set a new standard of excellence within the industry."

Furthermore, Lars Jonker, also a Co-founder of Oaky, expressed the pride felt about combining their legacy with Plusgrade's expertise. He said, "This marks an exciting new chapter for our networks, placing us at the forefront of hotel upselling innovation."

As part of this new alliance, Erik Tengen will step into the role of President of Hospitality Upsell at Plusgrade. His appointed leadership will be integral in navigating the combined vision of both companies moving forward.

What This Means for the Hotel Industry

The implications of Plusgrade's acquisition of Oaky are vast. By pooling resources, both companies can accelerate growth, streamline operations, and introduce state-of-the-art upselling strategies that will benefit hotels of all sizes. This merger stands to enhance the guest journey significantly, ensuring visitors are presented with relevant offers that enhance their stay rather than overwhelming them with unnecessary options.

This collaboration is set to benefit thousands of hotels and countless travelers, creating billions of dollars in new revenue opportunities. Plusgrade continues to redefine the experience of both partners and guests alike, and with Oaky under its wing, the future looks promising for innovations in hospitality.

A Bright Future Ahead

With its headquarters in Montreal, Plusgrade has established itself as a trusted name in the industry since 2009. The company's commitment to delivering premium ancillary revenue solutions is evident, as they now support over 2,500 hotel properties around the globe. Boasting partnerships with more than 275 premier travel and financial brands, Plusgrade’s reach is expansive, and its newly acquired capabilities through Oaky promise even greater advancements ahead.

In conclusion, this acquisition is not just a merger of platforms; it symbolizes a shared commitment to advancing the hospitality industry. As Plusgrade and Oaky unite, they reflect a vision for a future where technology, guest satisfaction, and revenue generation seamlessly intersect. Keep an eye on this evolving story as it undoubtedly reshapes the landscape of hospitality at its core.