#United States #Charlotte #Craft Beer #Untappd #beverage expansion

Untappd Expands Its Beverage Horizons

On November 13, 2025, Untappd, the globally recognized platform known for its extensive beer ratings and reviews, announced exciting enhancements to its beverage category offerings. Previously focused primarily on beer, the app will now encompass a wider range of beverages including non-alcoholic drinks, THC-infused seltzers, distilled spirits, wines, and a variety of canned cocktails. This highly anticipated expansion elevates the number of allowed beverage styles from 450 to over 900 distinct types, reflecting a growing trend among consumers and producers alike.

Responding to Evolving Tastes

With the craft beer scene thriving, many enthusiasts are expanding their palates, exploring alternative sips beyond the traditional brews. According to a Harris Poll from 2025, over 40% of regular craft beer drinkers are indulging in wine and spirits weekly—more frequently than they enjoy craft beer itself. Additionally, around 35% of these aficionados are now opting for hard seltzers or flavored malt beverages at least once a week. This data underscores the shift in consumer preferences, prompting Untappd to adapt and enhance its platform features accordingly.

Kyle Roderick, Chief Product Officer of Untappd, highlighted this evolution by stating, "Craft beer consumers are increasingly diversifying beyond just beer. This expansion of permitted beverage types allows users to discover, check-in, and rate a broader spectrum of drinks. Moreover, it provides producers with the capability to list a wider variety of beverages for exploration and enjoyment."

The Beauty of Diverse Beverages

In a world where tastes vary significantly, Sam Calagione, founder of Dogfish Head Brewery, resonated with the community's sentiment. He remarked, "Our palates are like snowflakes; each distinct from one another. The Untappd community thrives on sharing the love for the diverse collection of beverages being crafted by breweries across the globe." Calagione proudly noted Dogfish Head's long-standing advocacy for innovation in the beverage space, including the creation of beer-wine hybrids and unique cocktails.

Untappd’s commitment to continually evolve aligns seamlessly with the broader trends identified in the drinking habits of millennial consumers who actively seek out unique and varied drinking experiences.

Enhancing User Experience

The app selected to make user navigation and beverage selection straightforward. Users can effortlessly filter and control which drinks are featured on their screens. Whether they wish to engage with wine, THC-infused options, or maintain a focus on traditional beers, the platform accommodates each individual's preferences.

A Look to the Future

Since its inception in 2010, Untappd has achieved an impressive milestone, recording over 1.5 billion check-ins of beers around the world from millions of users across nearly every country. With the community growing continuously larger and more diverse, the introduction of these new beverage options ultimately enriches the user experience and fosters greater exploration.

Untappd for Business also stands to benefit from this change, providing venues like bars and restaurants innovative ways to manage and promote their diverse beverage menus, spanning 80 countries.

This foray into broadening beverage types not only reflects the ever-evolving trends in the craft beer and beverage industry but also invites new entrants into the Untappd community. As these market dynamics unfold, Untappd strengthens its role as a prominent player in the beverage discovery landscape, continually shaping how consumers engage with their favorite drinks.

In summary, Untappd's strategic choice to expand its beverage horizons is a direct response to the dynamic consumer preferences. By including non-alcoholic beverages, THC-infused drinks, and a variety of spirits and cocktails, Untappd not only enhances its catalog but also positions itself at the forefront of an evolving beverage culture, fostering a community that passionately celebrates diversity in drinking choices.