#Japan #Kumamoto #Factelier #Japan Times #Sustainable Japan

Factelier Triumphs at Sustainable Japan Award 2025

In a momentous recognition of its commitment to sustainability, Factelier, a fashion brand directly connected to Japanese factories, was awarded the top prize in the Satoyama category at the Sustainable Japan Award 2025. This prestigious award is organized by The Japan Times and acknowledges companies making significant contributions to sustainable practices in apparel and beyond.

The Award Ceremony took place on September 18, 2025, at the International House of Japan in Minato, Tokyo. During the event, representatives from awarded companies participated in panel discussions, sharing insights into their sustainable practices. The award reflects Factelier's innovative business model that focuses on sustainability, ethical production, and preserving local craftsmanship.

Moreover, to celebrate this achievement, Factelier is hosting a campaign titled "Let's Deliver Our Voices to Artisans and Factories!" From October 1 to 31, 2025, customers who post reviews of their purchased products will earn 50 points for each review submitted. This initiative aims to bridge the gap between consumers and the factories producing high-quality apparel, encouraging feedback and appreciation for the artisans’ work. By sharing their thoughts, customers can significantly uplift the spirits of workers in apparel factories, fostering a supportive community.

Achievement of the Satoyama Platform

The essence of Factelier's recognition lies in its role in supporting Japan's local manufacturing through the Satoyama Platform. The brand has established a direct collaboration with various factories across the country, eliminating middlemen in the supply chain. This approach not only ensures fair pricing for consumers but also empowers factories, allowing them to retain brand value and reinvest profits back into their operations. Factelier emphasizes the significance of sharing the artisans' stories and skills, nurturing a culture of long-lasting appreciation for their products. This practice has stimulated the growth of new talent within Japan's artisan community, promoting employment among younger generations.

Continuous efforts mark Factelier’s expansion into foreign markets under the banner of bringing “Japanese First-Class Brands to the World.” The company has become a model of international value, praised for directly connecting producers with consumers while enhancing Japan’s traditional industries.

About the Sustainable Japan Award

Entering its seventh year, the Sustainable Japan Award honors forward-thinking, sustainable initiatives undertaken by various entities. It awards organizations and individuals across two categories: ESG and Satoyama. The selection process welcomes numerous nominations and employs a rigorous evaluation by the advisors and administrative body of the Sustainable Japan Network to recognize excellence in sustainability.

About The Japan Times

Founded in 1897, The Japan Times is the oldest English-language newspaper in Japan. The publication launched its online presence in 1996 and now utilizes social media to share insights about Japan's present and future with a global audience. The Japan Times serves as a trusted information source for foreign residents in Japan and international representatives.

About Factelier

Established in 2012, Factelier is a Made-in-Japan fashion brand that emphasizes direct connections with domestic factories. By collaborating with renowned Japanese apparel manufacturing, they bypass middle distributions, producing high-quality items that consumers can admire and cherish. Each piece encapsulates a story, ensuring transparency in its creation process while providing factories with just compensation. Through its online platform and fitting stores in Ginza and Kumamoto, Factelier strives to establish itself as a global brand.

Their unique approach is vital in an era where domestic apparel made in Japan has diminished to below 1%. The brand has garnered attention from various media outlets, showcasing its impact on the local economy and its role in reviving traditional craftsmanship.