Sopra Ginza Partners with Mitsubishi Estate for the P-man Project

Sopra Ginza and Mitsubishi Estate Collaboration

Sopra Ginza Corporation, based in Chuo, Tokyo, has entered into a business partnership with Mitsubishi Estate on an innovative rental housing project tailored to pet owners, known as the 'P-man' project. The collaboration aims to enhance the living environment for pet owners, right from the planning and design phases to the operational management of services within the facilities. By integrating a 'pet-first' philosophy into architectural design, Sopra Ginza will oversee the creation of spaces that promote harmonious living with pets, alongside providing crucial services to residents, such as animal concierge services, dog kindergartens, grooming, pet sitting, community-building activities, and more.

A New Model for Coexisting with Pets in Urban Areas

As the notion of pets being part of the family becomes increasingly accepted, the housing landscape in urban areas also faces a transformation. Mitsubishi Estate's 'P-man' project seeks to redefine what a home means for pet owners by incorporating insights that enrich their lives with pets into every aspect of planning—design, operation, and services. Sopra Ginza is well-positioned to contribute to this mission, bringing its multi-faceted service model, which includes grooming, dog daycare, training, boarding, pet sitting, and the sale of curated pet products.

This synergy between Sopra Ginza's expertise and the goals of the 'P-man' project marks a significant step in developing a property that prioritizes the needs of pet owners and their furry companions.

Planned Services for Project Residents

- Pet Concierge: On-site staff will offer training, health consultations, and daily care support.
- Kindergarten Programs: Socialization and manners education programs for puppies.
- Grooming Services: Premium grooming services exclusive to residents, including pick-up and drop-off options.
- Pet Sitting: Care services provided in the residents' homes.
- Curated Product Sales: Offering domestically produced pet food and care products.
- Community Activities: Engaging events such as pet photo sessions, personality assessments, and seasonal festivities.

Innovative Projects Leading to Recognition

Sopra Ginza also gained attention for its 'Wan Wan Express' initiative, a partnership with JR Tokai aimed at providing Japan's first cage-free dog-only carriages on the Tōkaidō Shinkansen by March 2025. In collaboration with the University of Tokyo, they are conducting research into creating spaces that consider animal allergies, emphasizing a forward-thinking approach to integrating pets into public transport.

The partnership for the 'P-man' project will leverage the knowledge gained from these innovative infrastructure endeavors to enhance urban living and elevate the value of life beyond being merely a rental property.

Future Outlook

As discussions for the commercialization of the 'P-man' project gain traction, Sopra Ginza is committed to communicating a new coexistence model for humans and pets within urban settings, in collaboration with Mitsubishi Estate.

About Sopra Ginza

Sopra Ginza operates as a multifaceted service provider catering to urban pet owners, with the mission of 'beautifying life with your beloved dog.' The flagship store in Ginza, opening in 2024, will be a four-story complex that integrates dog daycare, grooming, product sales, boarding, and photography services. Having supported the socialization of over 100,000 dogs, Sopra Ginza is not only expanding domestically but also in markets like Singapore, showcasing Japanese pet care services abroad.

Their vision—'JOY IN LIFE'—aims to fill the world with smiles alongside pets, especially crucial as the number of pet owners increases due to the pandemic and the deepening bond between pets and families emerges. With challenges such as senior dogs and aging pet owners becoming prevalent, Sopra Ginza strives to ensure that all pet owners and their four-legged companions can live happily and healthily across generations.

Company Profile

- Name: Sopra Ginza Corporation
- Headquarters: Chuo, Tokyo, 3-4-18 Ginza
- Established: March 17, 2008
- CEO: Tetsutaka Suda
- Employees: 76 (as of January 2025)
- Number of Locations: 15 stores (5 in Tokyo, 4 in Saitama, 2 in Chiba, 2 in Kanagawa, 2 in Singapore)
- Services Offered: Pet salon operations, pet care services

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