#Japan #Chiyoda #UPWARD #Sales Technology #Elastic Geofence AI

UPWARD Launches Groundbreaking Elastic Geofence AI Technology

UPWARD Inc., headquartered in Chiyoda City, Tokyo, has recently filed a patent for its innovative technology known as Elastic Geofence AI. This new advancement aims at significantly enhancing location detection accuracy in field sales environments.

The new feature will be integrated into UPWARD's sales support mobile application, which serves as a powerful tool for sales representatives. By using AI to learn geographic information about the areas surrounding their locations, along with the activity history of users, the technology optimizes stay detection for each individual user, thereby improving user experience (UX).

Overview of the Technology

Previously, UPWARD has implemented geofencing, a technique that creates virtual geographical boundaries to automatically record when sales staff enter and exit these zones. This system has allowed sales representatives to easily report on their activities based on automatically detected location data, eliminating the need for manual customer searches. The application is designed to activate only when movement is detected, thus minimizing battery and data consumption on devices, making it user-friendly while reducing the load on devices.

However, the older technology was restricted by fixed center points and radii for geofences. This rigidity sometimes necessitated manual adjustments due to differing actual facility sizes, densities, or patterns of visits. For instance:

• - In larger facilities, agents could be present without being detected.
• - In densely populated urban areas, detection could overlap, causing inaccuracies.

In response to these challenges, UPWARD has developed the Elastic Geofence AI. This technology harnesses AI to analyze user activity logs and geographic data, adjusting the center and size of geofences tailored to each user. As the name suggests, the detection range can expand or contract based on the user’s specific sales style and visitation patterns.

This flexibility means that data on when, where, and how long a user stays at a location will be recorded with increased accuracy, making day-to-day reporting less burdensome while allowing businesses to effectively utilize these interactions as valuable data.

Insights from UPWARD's CTO

Akihiro Kanoh, UPWARD’s Chief Technology Officer (CTO), expressed confidence in the newly patented technology, stating that it is expected to greatly improve XY-axis location detection precision within geographic spaces. By combining geographical information with AI, the company aims to achieve world-class accuracy in location detection.

In the future, UPWARD plans to invest in indoor positioning technology capable of distinguishing between different floors and rooms within buildings, elevating precision even further. This progressive approach aims to facilitate the evolution of field sales activities into an AI-driven solution.

Patent Overview

• - Application Number: 2025-113882
• - Filing Date: July 4, 2025
• - Title of Invention: Information processing device, information processing method, program, and information processing system.

Revolutionizing the Last Mile in Sales

UPWARD’s service is designed specifically for field sales and visits, built on an AI platform. It offers automatic recording of customer interactions and various AI features tailored for field sales through its proprietary advanced geofencing technology. Over 400 companies, including major players like Kubota and Shizuoka Bank, have adopted UPWARD’s solutions, leveraging it as a core part of their sales transformation strategies.

For more information on UPWARD, you can visit their website at UPWARD or refer to their informative service materials here.

About UPWARD Inc.

Founded in July 2016, UPWARD Inc. is dedicated to enhancing the creativity of field workers and accelerating growth for businesses and society. By addressing the challenges of field workers, UPWARD provides a digital transformation service that empowers users to perform their tasks with just a mobile device, creating a world where they can excel regardless of location or circumstance.

Company Information:

• - Name: UPWARD Inc.
• - Established: July 2016
• - CEO: Ryusuke Kaneki
• - Location: Marunouchi Eiraku Building, 26th Floor, 1-4-1 Marunouchi, Chiyoda City, Tokyo
• - Business Focus: Development and provision of the Sales Engagement Service "UPWARD".
• - Corporate Site

For press inquiries, please contact UPWARD Inc. PR Team at 03-6897-3683 or via email at [email protected].