Pre® Brands Expands Grass-Fed Beef Offerings at BJ's Wholesale Club Locations Nationwide

Pre® Brands Expands Grass-Fed Beef Offerings



In a significant boost to health-conscious shoppers, Pre® Brands has expanded its portfolio of grass-fed and grass-finished beef products available at all BJ's Wholesale Club locations. This enhancement not only includes a broader range of options such as steaks, ground beef, and stew meat but also reflects a growing consumer preference for nutritious foods amid increasing grocery prices.

As of April 2025, shoppers can find an enriched assortment of Pre® beef offerings, which have garnered attention due to their health benefits and quality. The expansion includes classic items like ribeye and New York strip steaks as well as newly introduced sirloin steak, stew meat, and lean ground beef.

Nicole Schumacher, the Chief Marketing Officer at Pre® Brands, highlighted the significant increase in the availability of their products—up to six times within the BJ's network. “As consumers prioritize healthier choices within their budgets, we are thrilled to offer them a wide selection of lean red meat without compromising on taste or nutritional value,” she stated.

The move comes at a time when shopper interest in nutritious proteins continues to grow, despite the tightening of household budgets. Pre® beef, being 100% grass-fed and grass-finished, is sourced from cattle that graze in the lush pastures of New Zealand and Australia. This farming approach adheres to some of the strictest agricultural standards, ensuring not just animal welfare but also producing high-quality beef with exceptional flavor.

Pre® is notable for being the country’s leading brand for better-for-you steak options, making their products ideal for everything from casual weeknight meals to festive gatherings. The company's wide selection includes ribeye, filet mignon, and petite sirloins, alongside a variety of ground beef options. What sets Pre® beef apart is its nutritional profile: typically, their products are about 62% leaner and contain 37% fewer calories than standard USDA Choice beef selections, offering up to 31g of protein and 170mg of omega-3s per serving.

Consumers can easily locate Pre® beef in various e-commerce platforms such as Instacart and Amazon Fresh, as well as in the refrigerated meat sections of grocery stores across the nation. For those interested in making healthier dietary choices, this expansion reflects a significant step toward providing convenient access to premium quality meat.

For more details on Pre® Brands and their product offerings, visit www.eatpre.com and stay updated by following them on Instagram and Facebook @EatPre. Use the brand's store locator feature to find a retailer near you.

Overall, Pre® Brands continues to lead the charge in making grass-fed beef more accessible to consumers, reinforcing their commitment to quality and health while adapting to the evolving preferences of meat shoppers today.

About Pre® Brands


Pre® Brands is a national leader in providing grass-fed and grass-finished beef products. Committed to transparency and sustainable practices, Pre® beef is pasture-raised and grazing-fed, ensuring the richest flavor and highest quality. The company's comprehensive portfolio also includes marinades and seasonal items featuring non-GMO, hormone-free certifications, catering to diverse dietary needs including Whole30, Paleo, and Keto certifications.

Topics Consumer Products & Retail)

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