Popular Chefs Collaborate with Suntory for Unique Recipe Calendar

Innovative Collaboration between Chefs and Suntory

In an exciting new venture, popular chef Yurika Yamamoto, along with other notable food influencers, has teamed up with Suntory to create a unique recipe calendar designed to complement a selection of their beverages. This special calendar, known as the "Otsumami Daily Flip Calendar," is available exclusively to customers who purchase certain Suntory products, making it a must-have for culinary enthusiasts.

Details of the Calendar

The "Otsumami Daily Flip Calendar" features daily illustrated snack recipes, carefully curated by five renowned chefs. Not only does the calendar celebrate delicious food, but it also beautifully showcases the synergy of food and Suntory's drinks. The calendar includes thirty-one illustrated recipes, one for each day of the month, providing plenty of inspiration for home cooks.

Target Drinks

The recipes in the calendar are paired with specific Suntory beverages. Customers can find recipes accompanying:

- Suntory's "Kaku Highball"
- "The Premium Malt's MASTER'S DREAM"
- "Sui Gin Soda"
- "Non-Preserved Delicious Wine (Sparkling White)"
- "All-Free"

This exclusive offer is available for purchase online through Amazon and Rakuten Marketplace. Currently, Amazon is accepting pre-orders for the products paired with the calendar. Customers can explore the corresponding links for each product:
1. Kaku Highball
2. The Premium Malt's MASTER'S DREAM
3. Sui Gin Soda
4. Non-Preserved Delicious Wine (Sparkling White) (Calendar features only the white version)
5. All-Free

Rakuten Marketplace will start offering a single product on December 1st:

- Kaku Highball

The Chefs Behind the Recipes

The project features contributions from five talented chefs:

- Yurika Yamamoto - Known for her user-friendly recipes, she has written over 7.5 million copies of her recipe books.
- Kazumi Okuda (Takkimama) - A food analyst and coordinator, who actively participates in television and magazine projects.
- Kanae Inoue (Kanae-ne) - A vegetable sommelier and recipe developer, well-loved for her quick and delicious meals.
- Naoya Ogawa (Shinya) - A family man who specializes in simple yet attractive snack recipes for busy individuals.
- Chef Aya - A professional chef and online instructor with experience in French cuisine, she adds a touch of sophistication to the calendar.

Chef Yurika Yamamoto expressed her excitement, calling the calendar "incredibly wonderful" and highlighting its charm as a delightful gift for alcohol enthusiasts and home cooks alike. She noted how inspiring it is to see her recipes illustrated so beautifully, emphasizing the calendar's blend of warmth and creativity.

Strategic Intentions Behind the Project

This initiative aims to leverage the powerful connections of food influencers within their communities to form a fresh new relationship with the Suntory brand. By offering an exclusive calendar as a bonus for purchasing specific drink cases, the project seeks to attract a new audience, reinforcing brand recognition and enhancing customer engagement. The collaboration with popular chefs further fortifies this connection in the marketplace, and the potential spread of information across social media platforms would also amplify the campaign's reach.

The partnership draws not only on the creativity of the chefs but also on the strength of the Foodist® network—a robust platform that connects culinary influencers with brands. This network includes around 30,000 food influencers who significantly enhance culinary media and provide brand collaborations.

About Island, Inc.

Island, Inc. operates various services including "Foodist Service" and lifestyle media platforms. By creating enriching experiences for everyday life, the company continuously explores innovative services that resonate with customers. Their commitment to enhancing accessibility to high-quality culinary content is evident in all their offerings, ensuring both consumers and businesses benefit from their expertise.

For more details on their services, you can explore the following:

Embrace this unique opportunity to enhance your culinary experience while enjoying Suntory's beverages through the beautifully curated recipes in this exclusive calendar.