#USA #New York #watch design #Movado Group #Kate Spade

Kate Spade New York and Movado Group Join Forces

In a move that combines timeless elegance with playful sophistication, Kate Spade New York has announced a strategic global licensing partnership with Movado Group, Inc. Effective from July 1, 2026, this collaboration marks a pivotal moment for both brands, aiming to redefine the watch category under the Kate Spade name.

A New Era for Kate Spade Watches

The upcoming collection of Kate Spade watches, set to launch in Spring 2027, will feature the brand's recognizable design codes, including their signature spade heart and scallop-edge detailing. These modern timepieces will encapsulate the essence of Kate Spade's joy-filled spirit, offering a delightful blend of functionality, creative colors, and unexpected details.

Kate Spade's watches are poised to appeal to diverse consumers, balancing a range of aesthetics and playful elements, thereby making them suitable for various occasions. The designs will include geometric cases, luxurious materials like mother-of-pearl dials, and eye-catching textures to ensure each piece stands out. Furthermore, the use of Kate Spade leather in watch straps reinforces the brand’s commitment to thoughtful design and heritage.

Pricing and Availability

The new timepieces will be priced between $148 and $298, making them accessible luxury items. These watches will be distributed through select department stores, specialty retailers, and e-commerce platforms globally, ensuring extensive accessibility for fans and new customers alike.

Voices Behind the Collaboration

Charlotte Warshaw, Vice President of Americas Wholesale, Global Licensing & Collaborations at Kate Spade New York, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with Movado Group as we enter this next chapter for Kate Spade watches. Movado's proven expertise in building successful watch businesses, coupled with their commitment to quality and innovation, makes them an ideal partner.”

Allison Robbins, President of Licensed Brands & Commercial at Movado Group, echoed similar excitement by highlighting the unique opportunity to bring Kate Spade's iconic design language into the watch segment. She emphasized how the brand's playful sophistication aligns perfectly with Movado's mission of crafting beautiful, memorable timepieces.

Shared Commitment to Quality and Design

Both Kate Spade and Movado Group share a profound commitment to delivering elegantly designed products that seamlessly blend style, quality, and innovation. This partnership is not just a business synergy; it's a celebration of creativity and craftsmanship that will expand the lifestyle offerings of Kate Spade across the globe.

About the Brands

Since its inception in 1993, Kate Spade New York has celebrated vibrant femininity and a joyful spirit. The brand remains dedicated to creating pieces that inspire optimism and transform everyday moments into beautiful experiences. With handbags, clothing, and now watches, each item embodies the notion of classics with a twist, intended to be cherished and integrated into daily life.

Movado Group, Inc., a respected entity in the watch industry, manages a portfolio of renowned brands, including Movado®, Concord®, and Ebel®. With a commitment to innovation and design excellence, Movado Group distributes its watches in over 100 countries worldwide, setting a high standard for quality and customer satisfaction.

With this partnership, expect Kate Spade's return to the watch market to be marked by creativity and a strong connection with consumers, reinforcing the brand's role as a joyful, everyday luxury choice in the global fashion landscape.