The Grounds Guys' Commitment to Community Welfare
The Grounds Guys®, a prominent name in lawn care and landscaping, is set to celebrate its Annual WeCARE Week™ from November 2 to 6, 2026. This initiative stands as a testament to the company's dedication to volunteerism and making a tangible difference in communities across North America. Originating in memory of Monika Woerlen and her seven children, who tragically lost their lives in a house fire, WeCARE Week has become an emblem of kindness and commitment to community support over the years.
Established 22 years ago, this week-long initiative not only honors the memory of the Woerlen family but also epitomizes the brand's internal Code of C.A.R.E: Customers first, Attitude, Respect, and Enjoying life along the way. Since its inception in 2005, WeCARE Week has evolved into an enduring commitment in the home services industry. Franchise owners, team members, and local partners band together to undertake projects that uplift and beautify the neighborhoods they serve. Throughout this period, the teams engage in various service projects aimed at enhancing public spaces, supporting local organizations, and assisting families facing challenging circumstances.
Lori Johnson, Brand President of The Grounds Guys, expressed, “WeCARE Week represents the heart of who we are as a brand. For over two decades, this tradition has unifyingly brought our franchise owners, team members, and communities together around a shared purpose.” Johnson highlights that every volunteer effort, whether monumental or modest, serves as an opportunity to live their values and honor the legacy behind WeCARE Week.
This year, as part of WeCARE Week, The Grounds Guys network is set to engage in several community-focused activities. These include:
- - Refreshing the landscapes of local nonprofits and charitable organizations.
- - Providing essential lawn care for military families when their loved ones are deployed.
- - Assisting elderly neighbors who struggle to tend to their own yards.
- - Restoring neglected outdoor spaces for families encountering tough times.
- - Donating time, equipment, and expertise to positively impact communities.
While WeCARE Week serves as a dedicated occasion for giving back, The Grounds Guys encourage their network and community members to extend this spirit of service year-round. “Strengthening communities requires a collective effort, and it’s about supporting our neighbors, one act at a time,” says Johnson.
In addition to their community engagement, The Grounds Guys offer a wide range of services designed to create and maintain attractive and functional outdoor spaces. Their offerings include comprehensive lawn and grounds maintenance, landscape design and installation, yard care, irrigation solutions, fertilization and weed control, hardscaping, seasonal cleanup, and in certain areas, additional services like holiday lighting, outdoor lighting management, artificial turf installation, pressure washing, and snow and ice management.
To discover more about the range of services provided by The Grounds Guys or to learn about potential franchising opportunities with Neighborly®, visit
The Grounds Guys' website. Their unwavering commitment to both landscaping excellence and community service underscores their vision of fostering beautiful spaces and caring communities, ensuring a lasting impact on the places we live.
About The Grounds Guys®
As a full-service grounds care company under the Neighborly® umbrella, The Grounds Guys offers comprehensive landscape management services across residential and commercial properties. Operating more than 250 locations throughout the U.S. and Canada, The Grounds Guys have been instrumental in enhancing community landscapes and supporting locals since their acquisition by Neighborly® in 2010. Neighborly® brings together over 28 brands, united in delivering superior services to millions globally.