#Japan #Tokyo #Shufoo! #Best of Super #ONE COMPATH

Best of Super 2025: Celebrating The Best Supermarkets in Japan

Shufoo!, a leading electronic flyer service in Japan operated by ONE COMPATH, is excited to announce its upcoming event, Best of Super 2025, starting on July 1, 2025. This initiative invites consumers nationwide to vote for their favorite supermarkets, showcasing the depth and variety of local shopping experiences. Last year, the event garnered an impressive 140,000 votes, highlighting the popularity and significance of regional supermarkets.

A Growing Trend in Local Supermarkets

In recent years, supermarkets centered around food have become vital to local economies, essentially serving as community hubs. While large chain stores dominate, a trend is emerging where local supermarkets, with their unique inventory and services, are becoming increasingly popular. Shoppers are drawn to them, often resulting in long queues. In addition to this, the market faces challenges such as soaring rice prices and persistent inflation, steadily changing the landscape for supermarkets across the country.

Shufoo! was launched in 2001 with a mission to simplify grocery shopping by ensuring that flyers are accessible anytime, anywhere. The service provides valuable information on various retail formats, allowing consumers to find the best deals conveniently. The event’s tagline, "The best supermarket will be decided by your vote!", embodies its aim to elevate local shopping experiences while publicly recognizing the strengths and creativity of supermarkets.

Key Details About Best of Super 2025

The voting process for Best of Super 2025 will allow participants to rate supermarkets in eight distinct categories: selection, cost performance, hospitality, flyers, meat, fish, vegetables, and ready-to-eat dishes. Each category will be scored out of five stars, determining an overall ranking for participating supermarkets. The campaign not only recognizes the nationwide top store but also presents regional awards to local favorites. Additionally, category awards will be given to the highest-rated supermarkets in each of the eight categories.

Campaign Timeline

• - Voting Period: July 1, 2025 (Tuesday) - July 22, 2025 (Tuesday) at 23:59
• - Announcement of Results: Late August 2025

Prizes and Voting Mechanics

Voters will have a chance to win a total of 1 million yen in Elerabable Pay® gift points—each voter can enter to win by casting their vote on the campaign page. Voters simply need to name their favorite store and rate it across the eight criteria. To increase their chances of winning, participants can meet specific requirements, boosting their odds by up to five times. Even stores not featured on Shufoo! can be voted for, promoting inclusivity across all supermarkets.

Testimonials from the Organizers

The inaugural Best of Super 2024 brought in over 140,000 votes, which provided valuable insights into the appeal of supermarkets throughout the country. The excitement generated by participants reflects both public interest and the relevance of supermarkets in daily life.

This year, organizers hope to engage even more retailers to actively participate through store promotions and social media, amplifying the excitement surrounding the campaign. Consumers can indulge in the anticipation of discovering which supermarkets ascend to the top rankings. The event aims to foster increased loyalty and joy in everyday shopping experiences, emphasizing that the winning supermarkets will earn their recognition through consumer votes.

Looking Ahead

Shufoo! aims to enhance consumer convenience by leveraging shopping data and AI to address common consumer challenges effectively. The platform will continue to innovate enjoyable initiatives to improve user experiences and connections between consumers and retailers.

About Shufoo!

Serving over 16 million monthly users as of July 2025, Shufoo! is Japan's largest electronic flyer service, featuring more than 120,000 participating stores. Users can access promotions from supermarkets, home centers, electronics stores, and drugstores. The app provides coupons and special sales, making shopping easier and more rewarding. Available on various devices, including smartphones and tablets, Shufoo! enhances the shopping journey like never before.

About ONE COMPATH

• - Location: Shibaura, Minato, Tokyo
• - Founded: January 20, 1997
• - Capital: 100 million yen
• - CEO: Rei Hayakawa
• - Employees: 134 as of April 2025
• - Website: ONE COMPATH

Shufoo! and its initiatives stand as a testament to the evolution of shopping culture in Japan, driving consumer engagement and enhancing daily shopping experiences.