Lovevery Unveils The Real Life Play Kitchen: A New Era of Learning Through Play

Lovevery Launches The Real Life Play Kitchen



In a world where children's play is often limited to imaginary scenarios, Lovevery has taken a bold step by unveiling a groundbreaking product: The Real Life Play Kitchen. This innovative kitchen is designed not just for play but for genuine skill-building, combining the joy of imaginative cooking with practical life skills that children can utilize in their everyday lives.

With a real working sink that dispenses safe drinking water, The Real Life Play Kitchen turns traditional play kitchens on their heads. This unique feature encourages children aged 18 months to 5 years to engage in activities like rinsing, chopping, and cleaning, all while having fun. The design promotes independent play, catering to children's natural curiosity and desire for hands-on experiences.

The kitchen is crafted to inspire confidence and independence in young learners. From filling a glass of water to setting the table and preparing snacks, this product is not just about entertainment. It equips children with essential life skills in a playful context. Jessica Rolph, co-founder and CEO of Lovevery, noted, "We have never seen children react to a product during playtests like they did with this kitchen. Their immediate excitement transformed into focused play, and it was difficult to bring them to a halt at the end of the session."

Features of The Real Life Play Kitchen


Lovevery has meticulously designed The Real Life Play Kitchen with several standout features, ensuring it is both functional and nurturing:
  • - A Working Sink: Children can use the real sink, which makes playtime more immersive and practical. The water flow is gentle, and the waste basin includes a safety lock and an overfill indicator, making it safe for kids to manage water while having fun.
  • - Organized Utensil Drawer: This feature helps youngsters practice table-setting skills with child-sized stainless steel utensils, allowing them to engage in pretend meals authentically.
  • - Customizable Design: The kitchen offers six removable backsplashes, each featuring exclusive Lovevery designs, adding an extra layer of charm and engagement to the play experience.
  • - Versatile Accessories: A set of food-grade toys, including a strainer, wooden chopper, cutting board, and drying rack, invite children to explore culinary tasks, reinforcing their self-sufficiency.
  • - Cleaning Tools: A kitchen towel with hooks encourages children to wipe down surfaces and dry their dishes, blending cleanliness into their play rituals.
  • - Parent Activity Guide: This included guide provides parents with countless play ideas and ways to incorporate their child’s existing toys into the mix, ensuring unlimited learning opportunities through play.

Lovevery's Commitment


The release of The Real Life Play Kitchen marks a significant milestone for Lovevery as it embarks on its first global launch. Roderick Morris, co-founder and president of Lovevery, stated, "This is a new chapter for us, enabling deeper connections with families around the world and supporting child development in meaningful ways." With growth in 34 international markets and remarkable customer loyalty, the launch aims to strengthen its bond with customers through products that truly support children's growth.

The Real Life Play Kitchen is priced at €325 and is currently available on the Lovevery website. Additionally, it will be part of Lovevery's Black Friday promotion, featuring discounts up to 25%, making it an excellent option for holiday gifting.

About Lovevery


Founded in 2017, Lovevery is renowned for its subscription-based play kits that support stage-based learning for children. The brand started with The Play Gym and has since grown to operate across 30 countries, with its headquarters in Boise, Idaho. The insights and research behind each product aim to empower parents with the knowledge and tools they need to foster their children’s development while enjoying quality playtime together.

For more information, visit Lovevery's official website.

Topics Consumer Products & Retail)

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