Breadless Launches First Franchise Deal for Nationwide Expansion

Breadless Expands Its Horizons: A New Franchise Agreement

In a groundbreaking move, Breadless, the fast-casual restaurant that originated in Detroit, has announced the signing of its first multi-unit franchise development agreement. This strategic partnership with global business leader Jonah Smith and Third Coast Harvest, LLC, is poised to catapult Breadless into new markets and solidify its position in the competitive food landscape.

The franchise agreement includes the establishment of five new locations in key urban centers, specifically two in Ann Arbor, Michigan, and three in Chicago. The anticipated launch dates are promising: the first Breadless in Ann Arbor is expected to open its doors by Fall 2027, followed by the inaugural Chicago location, which is set to debut by Fall 2028. Furthermore, plans are in motion for the remaining three locations to follow soon after, signaling rapid growth for the brand.

Marc Howland, Co-Founder and CEO of Breadless, expressed his enthusiasm about this significant milestone, stating, "Signing our first franchise partner is a milestone we have been building toward since the beginning. We created Breadless to challenge what people expect from fast casual and prove that feel-good food can be healthy and delicious. Having a partner who believes enough in that vision to bring Breadless to new communities is incredibly meaningful for our entire team, and we are excited for the future."

This franchise deal is a critical step in Breadless's broader growth strategy, validating the brand's innovative concept and its viability in new markets. Founded in Detroit with a mission to revolutionize the traditional sandwich, Breadless offers a fresh take by replacing conventional bread with nutrient-dense leafy supergreens, ensuring that each sandwich is not only delicious but also packed with health benefits.

The menu at Breadless goes beyond just sandwiches; it includes a diverse array of options such as chef-crafted bowls, customizable salads, and refreshing smoothies. This variety caters to a range of dietary preferences and aims to serve health-conscious individuals who are always on the go. The unique approach to food has fostered a loyal customer base, and the brand is eager to introduce its offerings to even more locations across the nation.

Currently, Breadless operates two company-owned locations in Detroit and Rochester, Michigan, in addition to one at Comerica Park. The franchise partnership marks a pivotal moment in the company’s expansion, enabling it to serve new communities and introduce its healthy, feel-good food options to a wider audience.

As the Breadless corporate team continues to scout for franchise partners, they remain committed to maintaining the brand's high standards and mission. The team is actively exploring opportunities for expansion in states including Florida, Georgia, New Jersey, New York, Tennessee, Texas, Virginia, and Washington, D.C.

In recognition of its innovative approach and dedication to healthful eating, Breadless has earned accolades such as being named one of FastCasual's 20 Brands to Watch for 2025 and recognized as Best On-The-Go in the 2025 Detroit Is It Food Awards.

As Breadless embarks on this exciting franchise journey, the future looks bright. With the right partners and a mission rooted in health and innovation, Breadless is set to transform the fast-casual dining experience, one sandwich at a time.