#USA #New York City #Supermicro #AI Solutions #NVIDIA

Supermicro and NVIDIA Collaboration at NRF 2025

Supermicro, Inc. (SMCI) is making waves at the National Retail Federation (NRF) show in New York City, launching innovative AI-driven solutions tailored for the retail sector in collaboration with NVIDIA. This partnership aims to empower retailers to increase revenue while simultaneously reducing costs. As generative AI continues to evolve, it's becoming more integral to various applications that enhance customer experience and streamline operations.

Charles Liang, President and CEO of Supermicro, emphasized the significance of these AI solutions, stating, "Our innovative server, storage, and edge computing solutions enhance retail operations, security, and overall efficiency." These systems are designed to tackle routine problems, improving customer interactions and operational effectiveness.

Transformative Use Cases

Available solutions are crafted to transform various stops along the retail journey. From personalized in-store experiences to automated logistics and loss prevention, Supermicro aims to provide retailers with the tools they need to enhance both customer attraction to stores and profit margins.

Key Innovations Presented at NRF:

• - SYS-112B-FWT: A compact, low-depth system that delivers robust processing power using the latest Intel Xeon processors, allowing for NVIDIA L40S GPU integration.
• - SYS-E403-14B: A space-efficient server capable of providing data center performance in remote locations, supporting two single-width GPU cards, including NVIDIA's advanced GPUs.
• - SYS-212B-FN2T: This 2U edge AI system supports multiple data streams and workloads, optimized for workload inferring at the edge, making it highly versatile for retail applications.
• - SYS-322GA-NR: A high-performance 3U edge AI platform that offers extensive PCIe slots, allowing for up to 19 single-width GPUs, designed to support intense workloads seen in larger control environments.

Real-time AI Applications

Demonstrating the power of AI in practical scenarios, Supermicro featured several key applications:
1. Customer Service Application: Utilizing NVIDIA's AI Blueprint for digital humans, this application introduces 'James', a virtual assistant designed to emulate human interaction. With the aim of personalizing customer experience, this technology can significantly enhance customer service efficiency.
2. Retail Assistant AI: This generative AI reference workflow transforms shopping experiences both online and in-store. Offering functionalities such as searching for multiple items, answering context-specific inquiries, and visualizing products convincingly in realistic settings.
3. Shrinkage Prevention Technology: Developers showcased a sophisticated video search and summarization tool aimed at addressing theft and loss in retail spaces. As shrinkage costs U.S. retailers an estimated $100 billion annually, AI solutions can offer real-time interpretations of camera feeds to identify and rectify cashier errors on the spot.

Conclusion

The NRF 2025 Expo took place from January 12-14, where Supermicro presented its latest AI solutions at booth #3165, in a bid to demonstrate how AI can transform retail. For further exploration of Supermicro's offerings, visit Supermicro's Retail AI page.

Supermicro is renowned for its total IT solutions aimed at optimizing applications across various sectors, including AI, HPC, and cloud computing. Founded and headquartered in San Jose, California, the company aims to provide next-generation innovations to its global customer base.

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This event marks a significant turn towards a future where AI-powered solutions redefine how retailers operate and interact with customers, potentially revolutionizing the overall shopping experience.