#Japan #Tachikawa #Ecbeing #Sports Life Planets #PLA★NET

Sports Life Planets Partners with ecbeing for Cross-Border E-Commerce Expansion

Overview
Sports Life Planets, headquartered in Tachikawa, Tokyo, has made significant strides in the e-commerce arena by utilizing the ecbeing BtoB platform to launch its cross-border BtoB e-commerce site, PLA★NET. This innovative approach aims to tap into global markets for fishing gear and components, solidifying its presence beyond the domestic landscape.

Background of the Cross-Border BtoB EC Structure

Since its inception, Sports Life Planets has specialized in distributing fishing gear components to various businesses in Japan and overseas. Since 2008, it has successfully implemented a dedicated ordering system using the ecbeing platform for domestic sales, significantly improving order processing efficiency. Parts of this system have also catered to select overseas distributors; however, most foreign orders were traditionally handled via email. The challenges of different order formats across countries and companies caused excessive processing times.

To address these issues, Sports Life Planets has developed the PLA★NET platform for cross-border BtoB e-commerce to streamline the ordering process from international distributors. The new system is designed with future scalability in mind, allowing management to extend down to the ultimate clients served by those distributors, ultimately facilitating a BtoBtoB model.

Unique Features of the Cross-Border E-Commerce Platform

1. Multilingual Support

To cater to a diverse clientele, the platform utilizes “shutto,” a translation tool from e-Agency, enabling seamless multilingual capabilities. PLA★NET supports seven languages including English, Chinese, Korean, French, German, Russian, and Italian. Users can switch languages effortlessly with a single click at the top of the site, significantly reducing language barriers and enhancing user experience for international buyers.

2. Streamlined Order Processing

Orders received through ecbeing are automatically exported to the core system, which then communicates shipping instructions to warehouses and international logistics partners. This setup not only enhances efficiency in operations but also establishes a robust delivery framework. Product prices are displayed in Japanese yen, and for items with undecided pricing, “TBA (To Be Announced)” labels are used. The confirmed price is then automatically updated in the core system to promote transparency and build trust with customers.

Other Notable Features

Product Layout Display

The product detail page incorporates a visual layout, allowing customers to view the positions of components while entering quantities. This feature is facilitated by Digital Total Printing Co.'s electronic parts list system, “Zyodori,” aiding users in selecting the correct items with ease.

Comprehensive Parts Listing

Above the product information, a list of relevant components is displayed, enabling users to input order quantities directly from the parts list. The intuitive design ensures a user-friendly experience, empowering customers to proceed with their orders without confusion.

Testimonials from Sports Life Planets

A representative of Sports Life Planets expressed gratitude towards ecbeing, stating that their long-lasting collaboration since 2008 had built a reliable and trusted partnership. Despite initial concerns regarding the complexity of unifying systems across varied international markets, ecbeing provided flexible solutions that met the evolving needs of Sports Life Planets, culminating in the successful establishment of the PLA★NET platform.

About Sports Life Planets

Founded in July 2008 as an offshoot of Daiwa Seiko Co., Ltd.'s fishing repair and after-sales service division, Sports Life Planets has established a stronghold in the fishing industry, focusing not only on repairs but also aftermarket parts sales. In 2018, they introduced the “SLP PLUS” repair membership service to efficiently address customer needs, showcasing their commitment to quality service and technological advancement.

More Info: Sports Life Planets Corporate Site

About ecbeing

Since its service launch in 1999, ecbeing has implemented over 1,600 e-commerce sites for various businesses, maintaining the top market share in Japan. Offering a comprehensive solution that includes planning, site development, digital marketing, and infrastructure services, ecbeing is equipped to support diverse e-business needs.

For more information, visit ecbeing Website.
Additionally, they continue to adapt to market demands with their suite of microservices, including automation for marketing, content management, customer relations, and more, all backed by an extensive support team dedicated to e-commerce growth.

Conclusion

The launch of PLA★NET marks a pivotal advancement for Sports Life Planets as it aims to revolutionize the cross-border BtoB e-commerce space. By leveraging ecbeing's state-of-the-art platform, they are set to enhance operational efficiency, deliver an unprecedented shopping experience, and position themselves prominently in both domestic and international markets.