A Delicious New Plant-Based Menu for Visitors in Tokyo
As international travel resumes and the number of foreign visitors to Japan continues to rise, the food preferences of these tourists are becoming increasingly diverse. To cater to this demand, Tablemark Co., Ltd. is launching a special collaboration menu featuring plant-based dishes at two Tokyo hotel restaurants, CAche-CAche and Furutoshi. This initiative aims to provide delectable and healthy options that appeal to vegans, vegetarians, and anyone interested in environmentally friendly cuisine.
Collaboration Details
From April 14 to May 13, 2025, guests at the participating hotels can enjoy specially crafted breakfast buffets that highlight the plant-based concept of BEYOND FREE, a brand by Tablemark. The collaboration arose from feedback from hotels and dining establishments seeking to enhance their offerings to better accommodate the growing number of foreign tourists with varying dietary needs.
Menu Highlights
CAche-CAche Restaurant (Yaesu Terminal Hotel)
- - Dish: Fried Konjac and Okara Chicken
- - Price: ¥1,500 (tax included)
- - Description: This plant-based fried chicken, made from a mix of konjac and okara, boasts a juicy texture and authentic flavor, complemented by wasabi greens and red daikon, making it a colorful and satisfying dish.
- - Access: 3 minutes walk from JR Tokyo Station Yaesu North Exit, located on the 2nd floor of the Yaesu Terminal Hotel.
- - Serving Time: Breakfast available only for hotel guests from 7:00 AM to 9:30 AM; closed on weekends and holidays.
- - URL: CAche-CAche
Furutoshi Restaurant (Solaria Nishitetsu Hotel Ginza)
- - Dish: Fried Konjac and Okara Chicken with Mentaiko Sauce
- - Price: ¥2,800 (tax included)
- - Description: This vibrant dish combines fried chicken with colorful bell peppers, sweet onions, and green broccoli, all seasoned with sunflower oil, served alongside a delightful mentaiko sauce.
- - Access: Location is a 1-minute walk from Higashi-Ginza Station, on the 2nd floor of the Solaria Nishitetsu Hotel Ginza.
- - Serving Time: Breakfast available for all guests, weekdays from 7:00 AM to 10:00 AM (last order 9:30 AM), and weekends/holidays from 7:00 AM to 10:30 AM (last order 10:00 AM).
- - URL: Furutoshi
Background and Trends
As international tourism rebounds with projections estimating 60 million visitors by 2030, restaurants and hotels in Japan are increasingly aware of the need to offer a wider variety of food options that cater to different dietary preferences. Current statistics indicate that around 5.3 billion people globally identify as vegetarians or vegans, highlighting the growing demand for plant-based food options.
Tablemark's BEYOND FREE brand is leading the charge to accommodate these diverse dietary habits, focusing on providing delicious food that also respects environmental considerations. This collaboration not only addresses the increasing requests for plant-based meals but also enhances the travel experience for visitors by introducing them to unique flavors and healthy choices during their stay.
Feedback from Chefs
Feedback from chefs at the participating restaurants reflects a strong commitment to meeting the needs of foreign guests. CAche-CAche's head chef expressed excitement about presenting dishes that deliver a satisfying experience for all diners, regardless of their usual dietary choices. Meanwhile, Furutoshi's team, which serves a majority of foreign guests, also emphasizes the importance of vegan options in today's culinary landscape. Their innovative approach aims to make plant-based dishes appealing to a broad audience, ensuring unforgettable dining experiences for every visitor.
About BEYOND FREE
BEYOND FREE is dedicated to creating nutritious and enjoyable meals that consider both health and the planet. The brand is committed to exploring the potential of plant-derived ingredients and aims to deliver exciting flavors through meticulously selected plant-based options. By emphasizing quality and taste, BEYOND FREE is transforming how we perceive plant-based eating.
For more information about the brand and its offerings, visit their
online shop and follow them on
Instagram.
Company Overview
- - Name: Tablemark Co., Ltd.
- - Headquarters: Chuo-ku, Tokyo
- - CEO: Yosuke Matsuda
- - Business: Manufacturing and sales of frozen foods and other food products
- - Website: Tablemark