#USA #New York #Store Brands Month #PLMA #Consumer Savings

Celebrate Store Brands Month This January

As the new year begins, many consumers look for ways to enhance their budget, and what better way to do this than by embracing store brands? Starting January 1, Store Brands Month returns with a nationwide campaign aimed at showcasing the quality, innovation, and value of these products to shoppers eager to save money after the holiday season.

The initiative, spearheaded by the Private Label Manufacturers Association (PLMA), focuses on educating consumers about the extensive range of private label products available across various retail formats, including supermarkets, convenience stores, drug chains, mass merchants, and online platforms.

Why Shop Store Brands?

Research shows that choosing store brand products can lead to significant savings—an impressive average of 25% to 30% off grocery bills without sacrificing quality. For shoppers looking to maintain their budgets while still enjoying quality products, purchasing store brands offers an effective solution.

This month-long campaign is designed to encourage consumers to explore the variety of store brand products available, which span across both food and non-food categories. Whether stocking up for cold and flu season, creating nutritious meals, or sprucing up the home for the new year, store brands provide affordable options at consumers' favorite retailers.

Support from Retailers and Influencers

To bolster the awareness campaign, retailers, wholesalers, and suppliers nationwide will engage in various promotional activities. This includes in-store signage, digital promotions, email marketing, and social media outreach to encourage shoppers to explore, try, and purchase store brands.

The PLMA has developed a comprehensive digital toolkit for retailers and partners to leverage during Store Brands Month, accessible via storebrandsmonth.com. In addition, the association is collaborating with key social media influencers to amplify the campaign. Influencers will share authentic content illustrating the quality and value of private label products on platforms like Instagram under the handle @StoreBrandsMonth—aiming to connect with millions of consumers across the country.

About the PLMA

Founded in 1979, the Private Label Manufacturers Association serves as a non-profit trade organization dedicated to promoting the store brands industry. With over 5,200 member companies worldwide, PLMA takes the lead in advocating for private label products and created Store Brands Month to heighten consumer awareness of their diverse offerings. The organization’s mission is simple: to educate shoppers about the quality, value, and innovation found in store brands, focusing on making them accessible in every corner of the retail landscape, both online and offline.

Get Involved!

This January, consumers are encouraged to explore the wealth of store brand offerings and take advantage of the savings they provide. Keep an eye out for in-store promotions, explore online options, and check out your favorite social media platforms for exciting new products to try.

For more information about Store Brands Month and to discover ways to save while enjoying quality products, visit plma.com or follow @StoreBrandsMonth on social media channels.