#Japan #Skincare #Tokyo #Lip Balm #&Honey

&honey Unveils Its First Lip Balm Collection

In a highly anticipated release, &honey is proud to announce the launch of its first-ever lip balm line, hitting stores nationwide on August 27, 2026. Known for its honey-infused beauty products, &honey continues to impress its fans by expanding its range to lip care enthusiasts with this nourishing collection.

A Honeyed Touch for Your Lips

The new lip balm series features four unique variants, each crafted to cater to specific lip care concerns. The formulation includes luxurious ingredients such as honey, royal jelly, shea butter, and super hyaluronic acid, all of which are renowned for their moisturizing and nourishing properties. With options available in both stick and tube formats, &honey aims to address various concerns and occasions, ensuring that everyone can achieve soft, hydrated lips.

Deep Type: Intense Hydration

The &honey Deep Moist Barrier Lip is designed specifically to combat dryness and chapping. This clear, fragrance-free balm comes in a 3g package and is priced at ¥900 (excluding tax). It promises instant hydration and features a high moisture content, providing an impressive 132% moisture retention compared to prior products on the market. This makes it an excellent choice for daytime wear, delivering a smooth finish all day long.

Night Treatment: The Lip Mask

For those seeking a more intensive treatment, the &honey Deep Moist Lip Mask delivers powerful hydration while you sleep. Available in a 7.2g tube for the same price, this clear balm provides concentrated moisture, boasting a 147% improved hydration effect. Users can expect a plump, supple finish that is comforting enough for use as an overnight mask.

Melty Type: Tone-Up Treatment

The &honey Melty Moist Tone-Up Lip is perfect for those wishing to add a hint of color while addressing dullness. This tinted balm, infused with a delightful rose honey scent, instantly enhances the lip color and provides a lightweight finish. Priced similarly to the other options, it effectively covers vertical lines with a 130% improvement in superficial appearance. Perfect as a lip primer for a pop of color.

Glossy Finish: Lip Essence

Finally, the &honey Melty Moist Lip Essence enhances your lips with shine and glow. This 7.2g essence not only adds a fresh tint but also offers volume on the lips, asserting a 113% improvement in fullness. Its shimmering effect makes it an excellent everyday gloss.

The Ingredients That Make It Special

A major selling point of the entire lineup is that over 90% of each product's composition is dedicated to moisturizing and beneficial ingredients. The combination of honey, royal jelly, shea butter, and super hyaluronic acid ensures that your lips remain hydrated and healthy-looking. Furthermore, the brand has meticulously selected a unique ratio of honey derived from different parts of the world, enriching the formula and enhancing its effectiveness.

Responding to Customer Feedback

The creation of this new lip care line stems from direct feedback from loyal &honey users, who expressed a need for high-moisture lip care products within the brand. By leveraging the well-known hydrating properties of honey, &honey designed these balms to fit perfectly into users’ daily routines. The products are now ready to meet the demands of anyone who is concerned about the health and appearance of their lips.

About &honey

Established in 2018, &honey has rapidly become a beloved beauty brand specializing in honey-based products. With over 130 million units sold, the brand boasts a diverse range of hair and skincare items focused on hydration and enhancing natural beauty. Its mission is to offer exciting and effective products that contribute both to the health of the skin and the happiness of its users.

For more information and to explore the new lip balm line, visit the official website at and-honey.com or follow their journey on Instagram @andhoney_japan.