DIG Introduces Char-Grilled Sirloin Steak in Winter Menu That Redefines Fast-Casual Dining

DIG's New Winter Menu Highlights

DIG, the fast-casual restaurant renowned for its seasonal and scratch-cooked comfort food, has made a significant impact in the culinary scene by unveiling its winter menu, which features a standout addition: char-grilled sirloin steak. This fresh offering is crafted with the utmost care and attention, setting the tone for a new era of fast-casual dining.

A Culinary Marvel: Char-Grilled Sirloin

At the center of this winter's menu is the char-grilled sirloin steak, prepared to perfection on a 500-degree plancha. Cooked medium to medium-rare, it is rested to enhance the flavors, ensuring that each slice served to customers is nothing short of exceptional. The steak isn't just an accompaniment; it takes the lead role in several enticing new dishes, such as the Steak Potatoes Dinner Plate, which comes with charred onion relish and delicious chili lime brussels sprouts. Another must-try is the Kale Caesar Salad, enhanced with the added luxury of char-grilled steak.

Meeting Modern Consumers' Needs

In an era where consumers often cite time as a barrier to cooking at home, DIG aims to bridge this gap through its innovative menu. Chief Marketing Officer Jessica Serrano emphasizes the restaurant’s approach: "We are revolutionizing the quick-service dining experience with quality steak options that are both accessible and quickly served. Our winter menu is perfectly designed for those seeking convenient meal options without sacrificing taste or quality."

Recent consumer surveys by DIG corroborate this approach, revealing that over half of respondents view their kitchen relationship as inconsistent, while more than 60% dread grocery shopping due to overwhelming errands. With the new winter offerings, DIG caters to these modern dining challenges by providing elevated dishes that can be prepared quickly

New Seasonal Offerings

In addition to the char-grilled steak, the winter menu includes several exciting new meals. A Sweet Chili Salmon plate provides a vibrant contrast, while two new chicken sandwiches—Spicy Crispy Chicken and Marinara Pesto Crispy Chicken—expand the taste options. For those seeking plant-based alternatives, tofu options are also available, ensuring inclusivity for diverse dietary preferences.

Dessert enthusiasts can indulge in DIG's house-made Iced Lemon Cake, a refreshing way to finish off a meal. For families, the Char-Grilled Steak Family Dinner is a vibrant spread that includes sides and signature sauces, bringing home-cooked comfort to the dining table.

Quality Ingredients and Thoughtful Preparation

Culinary Director Matt Weingarten highlights DIG's commitment to crafting each dish with a personal touch: "Every dish on our winter menu reflects our dedication to quality. From in-house sauces crafted daily to the overnight marination of our charred chicken, we ensure that every bite resonates with bold and comforting flavors."

This winter menu runs until March 25, 2025, allowing guests ample time to experience these delightful offerings. The thoughtful preparation and ingredient sourcing align perfectly with DIG's philosophy: serving made-to-order seasonal dishes with thoughtful flair and flair for comfort.

Conclusion

To discover the complete winter menu and find a DIG location near you, visit diginn.com. DIG is determined to create an experience that meets consumer needs head-on while upholding its standards for culinary excellence. With over 30 locations across the Northeast and plans for expansion, DIG's influence on the fast-casual dining scene is set to grow even further.