Myojo Ch Ramen Unveils New TV Commercial
Starting September 7, 2025, Myojo Foods will air its latest TV commercial titled "Denikenaka Pen" (We Must Convey) for its popular product, Myojo Ch ramen. This commercial will be broadcast nationwide in Japan, marking another exciting chapter in the brand's storied history since its inception in 1966.
In its new ad campaign, Myojo Ch ramen introduces a delightful twist with a broth made exclusively from 100% Hokkaido scallops. The commercial stars popular artist and actor Taiiku Okazaki, known for his catchy song "Eho Eho," which has recently gone viral on social media. Taiiku plays the role of the "Ch Ramen Uncle," accompanied by the adorable character "Kuro Neko," portrayed by actor Ruto Nanase. Together, they will charm audiences with their cute interactions and heartwarming portrayal of the Ch ramen experience.
The essence of this new commercial is wrapped in the catchy tune of "Eho Eho no Uta" (Eho Eho Song), composed by the multi-talented creator Ujitamai. The story depicts a tranquil riverside at dusk, where the Ch Ramen Uncle and Kuro Neko eagerly transport a ramen stall, singing about the unique flavors of Ch ramen. They express their enthusiasm about the new ingredient changes, notably the scallop-infused broth added to the noodles.
As the duo bonds during their journey, the Kuro Neko enthusiastically pulls the stall ahead, signaling the urgency to share the news that their hidden flavor is derived from the high-quality Hokkaido scallops. This whimsical pursuit culminates in a cozy scene where the two share a bowl of Ch ramen together, highlighting the comfort and warmth of the brand's flavor.
The Future of Myojo Ch Ramen
Myojo Ch ramen has been a beloved staple in Japanese households for decades. Its signature taste comes mainly from its savory broth, which has been recently reformulated with a focus on Hokkaido scallops, emphasizing a commitment to quality ingredients. The combination of nostalgia and innovation continues to resonate with a wide customer base, making it a long-standing favorite.
Through digital platforms and social media, this commercial is expected to reignite interest in Myojo Ch ramen among both longtime fans and new consumers. With Taiiku’s significant social media presence and engaging personality, the brand aims to create a memorable campaign that aligns with modern trends while honoring its rich heritage.
As the commercial is set to premiere on Ch ramen's birthday, September 7, fans and viewers are encouraged to keep an eye out for this upbeat and charming advertisement that brings both smiles and mouthwatering cravings. When tuning in, don't miss the catchy "Eho Eho" tune that is sure to linger long after the screen fades.
Sample the Journey!
Curious viewers can find the commercial and its behind-the-scenes making on Myojo Foods' official website. Here's the link to watch:
In conclusion, Myojo Ch ramen continues to adapt while maintaining its core flavors, capturing the hearts of all generations. Tune in on September 7 to witness how a simple bowl of ramen can deliver joy and warmth in every bite.