#H.I.G. Capital #London #United Kingdom #Kantar Media #Media Measurement

H.I.G. Capital's Acquisition of Kantar Media

H.I.G. Capital, a prominent global alternative investment firm boasting $70 billion in assets under management, has successfully finalized the acquisition of Kantar Media from the Kantar Group. The announcement was made on August 4, 2025, marking a significant milestone for both companies involved.

About Kantar Media

Kantar Media, with its headquarters in London, is recognized as a leading player in the field of media measurement and analytics. The company operates in over 60 markets worldwide, delivering advanced insights concerning audience behaviors and advertising effectiveness. Their comprehensive portfolio of solutions includes audience measurement, cross-media analytics, and media validation tools, which empower brands, agencies, and media organizations to optimize their strategies and improve results.

Patrick Béhar, the CEO of Kantar Media, expressed his enthusiasm about the acquisition, stating, "We are thrilled to officially join the H.I.G. family. This transition signifies the start of a new chapter in our journey, allowing us to reinforce our independence in the media measurement sector while fueling innovation for our clients."

Strategic Implications of the Acquisition

The strategic implications of H.I.G.’s investment in Kantar Media are noteworthy. Nishant Nayyar, Managing Director at H.I.G., highlighted Kantar Media's crucial role within the global media ecosystem, noting its capability to provide invaluable data and AI-driven analytics that assist in critical decision-making processes for clients.

Under Béhar’s leadership, Kantar Media is poised to sharpen its strategic focus and solidify its position as an independent authority in media measurement. H.I.G. is optimistic about Kantar Media's future, positioning it to thrive amid the ever-evolving landscape of media analytics.

Focus on Growth and Innovation

Markus Noe-Nordberg, Managing Director and Head of H.I.G. Europe Middle Market Private Equity, expressed excitement about this investment, emphasizing Kantar Media’s leadership in audience measurement. H.I.G.’s expertise in scaling businesses uniquely positions them to support Kantar Media's growth as an independent entity.

H.I.G. has a solid track record of facilitating corporate carve-outs and enhancing operational capabilities, making its operationally focused approach a significant asset in this new endeavor.

About H.I.G. Capital

Since its inception in 1993, H.I.G. Capital has invested in over 400 companies globally, encompassing a diverse array of sectors. Beyond traditional equity investments, H.I.G. also specializes in debt financing across various segments. Its expansive portfolio features more than 100 companies with collective sales exceeding $53 billion.

This acquisition not only strengthens H.I.G.'s portfolio but also enhances the value proposition offered to clients through Kantar Media's advanced data solutions. With a commitment to innovation and strategic growth, H.I.G. Capital is set to drive significant advancements in the media measurement industry.

For more details on Kantar Media and its array of available solutions, visit kantarmedia.com. Additional information about H.I.G. Capital can be found at hig.com.