#Japan #Tokyo #SoftBank #B.LEAGUE #Basketball LIVE

Embracing Basketball Through Ownership

In an exciting initiative to connect individual investors with the corporate activities of SoftBank, the company is pleased to announce a unique benefit for all its shareholders. Every shareholder will receive a two-month complimentary subscription to "Basketball LIVE," a streaming service that allows fans to enjoy an extensive range of basketball matches, including the growing popularity of the B.LEAGUE in Japan.

This new benefit is part of SoftBank's commitment to foster a deeper connection between the company and its investors. By offering access to real-time basketball matches, SoftBank aims to enrich the viewing experience for its shareholders while encouraging them to participate more actively in the sports culture that the corporation supports.

Growing Popularity of Domestic Basketball

The rise of basketball in Japan, particularly through the B.LEAGUE, has seen an impressive increase in attendance, amassing approximately 4.84 million fans during the "Resona Group B.LEAGUE 2024-25 Season." This expansion reflects not only the sport's growth but also a widening audience base. With the upcoming FIBA Basketball World Cup in 2027 and international matches featuring the Japan national team set for 2026, the excitement surrounding basketball is expected to reach new heights.

SoftBank has been a cornerstone supporter of B.LEAGUE since its inception, enhancing the fan experience with the introduction of "Basketball LIVE" in collaboration with the Japan Basketball Association (JBA) since 2016. This platform is designed to make basketball accessible anytime and anywhere, delivering the thrill and joy of the sport to a broader audience.

Special Offer for Shareholders

Overview of the Benefit:

• - Benefit Name: Shareholder Exclusive "Basketball LIVE" Two-Month Free Coupon
• - Eligibility: All shareholders of SoftBank
• - Content of the Benefit: Enjoy "Basketball LIVE" free for two months
• - How to Access: Details will be provided via a shareholders' newsletter or included with the dividend notification, requiring a coupon code for use.

Enjoy a Thrilling Variety

"Basketball LIVE" provides coverage of over 2,500 matches annually, incorporating not only the B.LEAGUE but also the W LEAGUE (women's basketball), national team matches, and amateur tournaments. Here are some key features of the service:

1. Rich Streaming Line-Up: Enjoy extensive coverage from B.LEAGUE and W LEAGUE to significant national matches and amateur events.
2. On-Demand Replays and Exclusive Content: Watch replays for up to 30 days post-live event, along with special content such as highlight reels and player interviews.
3. Attractive Pricing Options: Subscribers can choose between a monthly plan at 550 yen or an annual plan at 5,500 yen (tax included).
4. Community Engagement via Support Features: During select matches, viewers can cheer for their favorite teams and players, enhancing the feeling of community.

SoftBank's Shareholder Benefits

SoftBank values its shareholders and provides various incentives to foster engagement with the company:

• - Shareholder Incentive: Shareholders holding 100 or more ordinary shares for over a year will receive 1,000 yen worth of PayPay Money Lite for completion of an application by the specified deadline.
• - Exclusive Shareholder Perks (Lottery): Participation in exclusive events and benefits, such as specific sporting events and other leisure opportunities. Please check the links for more details:

- Shareholder Incentive Program: Link
- Shareholder Special Benefits: Link

Investing for a Bright Future

Through stock ownership, SoftBank aims to cultivate an engaging and enjoyable relationship with its shareholders. By embodying the core philosophy of the company, “Bringing Happiness to People through Information Revolution,” SoftBank will continually innovate to keep sports and other corporate activities accessible and enjoyable for individual investors. Expect more exciting offers in the future that will allow you to enjoy the thrilling world of sports, including basketball, as part of your engagement with SoftBank.