arFUM Recognized in the Next Trend Forecast for 2026

arFUM Selected for the Next Trend Forecast 2026

Oji Seiyaku Co., based in Shibuya, Tokyo, has announced that their laundry detergent, arFUM (Gel Magic Ball), has been included in the “Next Trend Forecast 2026.” This recognition is a testament to the support from countless loyal customers and social media followers who have contributed to its success.

Having sold over 100 million units in Japan alone, arFUM is currently achieving remarkable sales of more than three units per second. This selection underscores the significance of the support from its user base, for which Oji Seiyaku expresses deep gratitude.

Understanding the Next Trend Forecast 2026

The Next Trend Forecast 2026, provided by Line Yahoo, utilizes Yahoo's extensive big data analytics through its Yahoo! Data Solution service to predict keywords expected to be trending in 2026. Among the ten anticipated hit keywords, arFUM stands out, showcasing its rising popularity and market presence.

Since late 2025, the search volume for arFUM has been soaring, capturing the attention of consumers within Japan’s laundry detergent market, and it has been gaining traction primarily through social media channels — sparking discussions and expectations for the coming year’s hit candidates.

What is arFUM?

ArFUM is a laundry brand that has gained traction mainly through social media, prominently known for its multifunctional attributes. Each capsule offers five key features:

- Cleaning
- Antibacterial and deodorizing
- Softening
- Fabric protection
- Long-lasting fragrance

With a scent reminiscent of perfume that elegantly lingers, coupled with its vibrant and transparent visuals, arFUM has become regarded as an “Instagrammable” detergent.

Product Overview

- Product Name: arFUM Gel Magic Ball
- Where to Purchase:

- Online: Yahoo Shopping, TikTok Shop, Costco Online, Qoo10, OUJI SHOP, and other e-commerce sites.
- Offline: COSTCO, Don Quijote.

- Country of Manufacture: Japan (Mie Prefecture).

Noteworthy Data

Recently, search trends indicate a significant rise in interest for arFUM, particularly starting in 2025. This trend correlates with heightened search frequencies during the summer. The popularity has expanded significantly, propelled by strong recommendations from influencers and reviews on platforms like COSTCO and Don Quijote.

Target Audience

Data reveals that the main demographic of arFUM users is women aged 30 to 40. This aligns with the primary decision-makers in household detergent purchases, potentially leading to high conversion rates for actual buying. Additionally, there is also a notable interest from males in their 20s to 40s, indicating that the brand is capturing a diverse audience.

2026 Trend Inclusion Promises Growth

The alignment of arFUM with current market trends, such as the “aroma trend” and “SNS-friendly consumption,” enhances its acceptance as a key cultural product beyond just a detergent. Being recognized as part of future trends is expected to fuel further momentum in its growth.

In light of this achievement, Oji Seiyaku is committed to continuing the development of products that resonate with everyday life, focusing on delivering exquisite scents and comfort to all consumers.

About Oji Seiyaku Co.

“Being beautiful is tied to the intangible essence of scent touching the heart.” At Oji Seiyaku, we believe that true beauty lingers in memory, gently swaying emotions. With the belief that “beauty is felt before realized,” we carefully integrate aesthetics into our designs, product forms, and scent expressions.

Rather than trends, we prioritize what remains in the heart, favoring gentle transitions over harshness, and we strive to beautify moments through fragrance. Our mission is to deliver a distinct “beauty linger” through scents, positively impacting daily life and well-being.

Official Site: Oji Seiyaku