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A New Crunchy Snack Experience: Potepuragasu

Prepare your taste buds for an exciting new treat arriving in convenience stores across Japan! Ginbis Co., Ltd., headquartered in Chuo, Tokyo, announces the launch of its latest snack—Potepuragasu—set to hit the shelves on January 26, 2026. Known for its iconic snacks, including the beloved Asparagus Biscuit, Ginbis continues to innovate in the snack industry with this entirely new product.

What is Potepuragasu?

Potepuragasu is a unique potato-infused snack crafted using a thin-baking biscuit technique that results in an entirely new texture experience. Unlike traditional fried snacks, this product is developed through a non-fried method, giving it a delightfully crispy and light crunch. The flavor profile boasts a delicious Umashio (taste salt), setting it apart from Ginbis's well-known Asparagus Biscuit.

Not only is Potepuragasu irresistibly tasty, but its convenient cup packaging makes it perfect for a snack on the go. Whether you're taking a break at work or enjoying leisure time, this portable treat is designed to fit seamlessly into your lifestyle.

A Nod to the Classic: Asparagus Biscuit

Potepuragasu channels the innovative spirit of Ginbis, which was first recognized with the launch of the Asparagus Biscuit in 1968. At a time when round or square biscuits ruled the market, Ginbis introduced the world to a stick-shaped treat inspired by their commitment to originality and creativity. Surprisingly, the packaging design has remained largely unchanged since its inception.

The Asparagus Biscuit is beloved for its mild sweet-salty flavor profile, enriched with dietary fiber and calcium. Its notable feature is the biscuit's eight segments, which deliver a delightful contrast between a crispy exterior and a soft, airy center.

Check out the official site for more: Ginbis Asparagus Biscuit

Product Details for Potepuragasu

• - Flavor: Umashio (Taste Salt)
• - Release Date: January 26, 2026
• - Availability: Exclusively in convenience stores nationwide
• - Price: 185 yen (excluding tax)
• - Net Weight: 50g

Please note that not all stores will carry this item, and availability may vary while supplies last.

About Ginbis Co., Ltd.

Founded on May 5, 1930, Ginbis has remained dedicated to baking artisanal cookies, biscuits, and non-fried snacks that reflect their philosophy of “Creating Dreams with Snacks.” Led by President Shuji Miyamoto, the company has continuously evolved while maintaining a commitment to quality and craft.

At Ginbis, they believe in not just providing tasty treats but also in delivering joy and comfort through their products. With classic offerings such as Asparagus, Tabekko Doubutsu, and Shimi Chocolate Corn, Ginbis endeavors to bring delight into the lives of consumers through careful crafting and creative snack design.

For more information about Ginbis, visit their official site: Ginbis