Cheddies Crackers Begins Nationwide Expansion in Target Stores, Backed by Gravette Capital

Cheddies Crackers Launches Nationwide Rollout with Target

Gravette Capital is excited to announce the nationwide expansion of Cheddies, an innovative snack brand that specializes in organic cheese crackers. With a focus on sustainability and superior flavor, Cheddies is set to redefine the snack industry. Their mission is to create snacks using real ingredients sourced from regenerative farms, prioritizing both taste and nutrition.

This rollout will debut Cheddies’ Classic and Spicy Cheddar crackers, as well as a new multipack featuring Classic Cheddar crackers, across more than 1,700 Target locations. In addition, their Chili Lime flavored crackers are also making their first major retail appearance in 1,100 stores nationwide. To celebrate this milestone, Cheddies is hosting an in-store promotion running until March 15th, encouraging customers to try out their exciting range of products.

Elevating Snack Time

What sets Cheddies apart in the crowded snack market is its commitment to quality and sustainability. Crafted with fresh cheddar cheese from regenerative farms, Cheddies crackers provide four times more cheese and double the protein compared to other leading brands. Furthermore, as the first snack brand to utilize regenerative organic cheddar cheese, Cheddies is dedicated to supporting farming practices that promote soil health, biodiversity, and animal welfare, making them a standout choice for environmentally conscious consumers.

Paul Gravette, the CEO and Founder of Gravette Capital, highlights the importance of supporting healthier snacking options for families: “As a father and entrepreneur myself, I believe in backing brands that make nutritious choices more accessible. We're thrilled to be involved in Cheddies' journey as they move forward.”

Celebrity Partnership

In a strategic move to enhance their brand visibility, Cheddies has partnered with renowned DJ and producer Steve Aoki, who has been appointed as Chief Snacking Officer. Aoki, known for his influential presence in the music industry, expressed his enthusiasm for the brand's unique flavors and crunch, saying, “When I came across Cheddies, I was hooked by their delicious taste right away. Together, we aim to transform snack culture with bold flavors and innovative ideas.”

Nutritional Superiority

Each serving of Cheddies offers six grams of protein, making it more than just a tasty snack—it's a nutritious choice for those seeking a protein-packed option made from simple, quality ingredients without artificial enhancers. Consumers are increasingly seeking snacks that not only taste good but also contribute positively to their health. Cheddies fulfills this demand by offering a guilt-free snacking experience.

About Cheddies

Founded in 2015 and based in Austin, Texas, Cheddies is dedicated to creating high-protein cheese crackers that cater to the health-conscious consumer looking for both flavor and nutrition. The brand’s innovative approach is changing how people perceive and enjoy snacks.

For more information about Cheddies and their innovative snack offerings, visit www.cheddiescrackers.com.

About Gravette Capital

Gravette Capital is a forward-thinking private equity firm known for partnering with emerging brands that prioritize quality and consumer well-being. Their collaboration with Cheddies exemplifies their commitment to promoting growth and innovation in the consumer goods sector, ultimately benefiting both the businesses they support and their customers. For further details on Gravette Capital, go to www.gravettecapital.com.