#China #Shanghai #Blokees #Transformers #Ultraman

Blokees Showcases Innovative Product Lines at the 2025 China Toy Expo

From October 15 to 17, 2025, the renowned assembly character toy brand, Blokees, marked its debut at the 2025 China Toy Expo in Shanghai. With a focus on enriching their product ecosystem, Blokees exhibited two significant categories: Blokees Model Kits and BLOKEES WHEELS. This presentation featured over 100 products inspired by approximately 30 world-famous intellectual properties (IPs) including Ultraman, Transformers, DC Comics, and Sanrio. The diverse display underscores Blokees' commitment to meeting the needs of enthusiasts on a global scale.

Among the highlight presentations were several series launched under the key product line HERO10. The spotlight was on the Transformers Galaxy Version 09 - Darkest Hour alongside new offerings from Saint Seiya and Kamen Rider. Additionally, the DC Defender Version 01 - Legendary Batman Assemble was a signature release as it marked Blokees' exclusive commercial venture into the DC universe within their Defender series.

Blokees’ products were particularly captivating for model kit collectors aged 16 and older, as the exhibition showcased nearly 50 Blokees Model Kits from globally acclaimed IPs including EVANGELION, Saint Seiya, and Transformers, with newly released models comprising over 70% of the presented items.

In a bid to engage the female consumer demographic, Blokees also rolled out its daadoos series, which was further expanded with the introduction of the NEST series at the expo, featuring merchandising from The Powerpuff Girls.

Moreover, the newly introduced product category, BLOKEES WHEELS, was officially showcased, featuring an extensive range of items. The C Series targeted general fans with designs based on Ultraman, while the E Series, directed toward adult enthusiasts, highlighted products themed around Fast & Furious. This marked the inaugural commercialization of the Fast & Furious franchise within Blokees' offerings.

Complementing their product displays, Blokees also highlighted outstanding modified BFC (Build-Your-Own Character) works, showcasing the collaborative spirit between the brand and its user community. Additionally, a two-day BFC Creation Contest was organized, inviting participants to engage in six themed competitions based on varied interests, thereby enhancing community involvement.

Looking ahead, Blokees is dedicated to persistently providing global consumers with a broad array of high-quality products, focused on delivering exceptional experiences and the joy of building their beloved models. Through innovative designs and strategic marketing maneuvers, Blokees aims to sustain their momentum in the competitive toy industry.

The 2025 China Toy Expo thus not only positioned Blokees as a prominent player in the realm of assembly character toys but also highlighted the brand's future pathways for growth and consumer engagement across diverse markets.