#USA #Various #Tequila Don Julio #Día de Muertos #Panadería Rosetta

Tequila Don Julio Partners with Panadería Rosetta to Celebrate Día de Muertos Globally

Tequila Don Julio has taken another step in its ongoing commitment to share the beauty of Mexican culture with the world, focusing on the vibrant celebration of Día de Muertos. This year, the brand collaborates with Panadería Rosetta, one of Mexico's most acclaimed bakeries, to offer a taste of an essential tradition—the pan de muerto, a sweet and aromatic bread symbolic of love and remembrance. Following an impressive showing last year with beautiful altars in eight global cities, Don Julio is expanding its reach with the unique pop-up experience, Panadería Don Julio, appearing in more than a dozen notable cities around the world.

The Panadería Don Julio concept aims to bring to life a traditional Mexican bakery infused with the vibrancy of a tequila bar, offering a distinctive take on the cherished traditions of Día de Muertos. Each location will incorporate local interpretations of the festivities, providing patrons with the beloved pan de muerto from Panadería Rosetta alongside specially crafted cocktails from Handshake Speakeasy, celebrated as North America's top bar and ranked second worldwide.

As guests enter, they will be surrounded by elements that honor the spirit of Día de Muertos, including candlelit altars where offerings can be left for loved ones, vibrant marigold cascades, and more. This pop-up experience invites communities to gather and immerse themselves in the authentic energy of the holiday, creating an atmosphere filled with warmth and joy.

Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at Diageo, expressed, "This festival is a celebration of love, legacy, and tradition, values that are at the heart of Tequila Don Julio. With premier partners like Panadería Rosetta and Handshake Speakeasy, we are thrilled to once again bring this vibrant celebration to audiences globally, honoring the rich cultural heritage and culinary artistry of Mexico in a meaningful way."

Elena Reygadas, the visionary chef behind Panadería Rosetta, also shared her perspective. She stated, "Día de Muertos is one of Mexico's most significant celebrations, merging life and death through memories, food, and rituals. Pan de muerto is a gesture of love that connects us with those who are no longer here. Our collaboration with Tequila Don Julio allows us to share this living tradition with the world, celebrating the richness and creativity of Mexican culture."

The Panadería Don Julio experience will extend to various international cities, including Bogotá, Caracas, Delhi, Johannesburg, Los Angeles, London, Mumbai, and Santo Domingo. Each location will embrace local flavors and traditions while offering the iconic pan de muerto of Panadería Rosetta.

For those unable to visit in person, Tequila Don Julio will share a video via Instagram (@donjuliotequila), reaching a global audience and embracing both traditional and modern elements of Día de Muertos. This promotional film will showcase the symbolism and personal stories that make Día de Muertos a heartfelt celebration of love, memory, and connection, featuring cultural ambassadors like chef Elena Reygadas and Carlos Eric Lopez.

Tequila Don Julio holds Día de Muertos close, not only as a tribute to its founder, Don Julio González, but also as a time to reflect on his lifelong dedication to introducing premium tequila to the world. As tequila continues to grow as one of the fastest-growing spirits globally, Don Julio remains a benchmark of authenticity, produced 100% from Weber blue agave and true to its vision.

About Tequila Don Julio

Founded on the pioneering agricultural principles of Don Julio González and his personal quest for perfection, Tequila Don Julio revolutionized the tequila industry and established the standard for ultra-premium tequila. The original luxury tequila from Mexico utilizes only the finest, fully mature blue agave, carefully selected from the rich clay soils of Jalisco's Los Altos region. The Tequila Don Julio portfolio includes Don Julio Blanco, Don Julio Reposado, Don Julio Añejo, Don Julio 70 Cristalino, Don Julio Rosado, Don Julio 1942, Don Julio Alma Miel, and Don Julio Última Reserva. For more information, please visit www.DonJulio.com.

About Elena Reygadas

Elena Reygadas is a celebrated chef, author, and cultural figure in Mexico City, recognized for her transformative approach to contemporary Mexican cuisine. As the chef and owner of Rosetta, a Michelin-starred restaurant listed among The World's 50 Best Restaurants, and Panadería Rosetta, one of Mexico's most acclaimed bakeries, Reygadas has made a mark on the culinary world. Honored as The World's Best Female Chef 2023, her influence extends beyond gastronomy into publishing and education. She founded the Elena Reygadas scholarship, supporting young women in the culinary field, and serves as the editor of Notebooks on Food Culture, Health, and the Environment. Her culinary philosophy embraces biodiversity, sustainability, and the cultural symbolism behind Mexican ingredients and traditions.

About Panadería Rosetta

Founded in 2012 by chef Elena Reygadas, Panadería Rosetta has become one of Mexico's most beloved bakeries, known for reimagining traditional Mexican breads and pastries. With international recognition for its iconic guava roll and pan de muerto, the bakery reflects a deep respect for craftsmanship, memory, and biodiversity. Each recipe is guided by attention to time, texture, and flavor, inspired by Mexico's culinary heritage and agricultural richness. Currently, Panadería Rosetta not only serves as a neighborhood institution in Mexico City but also stands as a cultural reference for Mexican baking worldwide.

About Diageo

Diageo is a global leader in alcoholic beverages, boasting an extensive collection of brands across the spirits and beer categories. These brands include Johnnie Walker, Crown Royal, Buchanan's, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Tequila Don Julio, Tanqueray, and Guinness. Operating in nearly 180 countries, Diageo is publicly traded on the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more details about Diageo, its people, brands, and performance, visit www.diageo.com. For responsible drinking resources, please visit www.DRINKiQ.com.