Exciting HI-CHEW® Blue Hawaii Flavor Launches at Menchie's Yogurt Shops for Summer Enjoyment

A Tropical Collaboration: HI-CHEW® and Menchie's Frozen Yogurt



In an exciting partnership celebrating National Candy Month this June, HI-CHEW®, renowned for its intensely chewy and fruit-flavored candies, is launching a limited-edition Blue Hawaii Tropical Candy flavor in collaboration with Menchie's Frozen Yogurt, the leading self-serve frozen yogurt franchise in North America. This new flavor draws inspiration from the popular Blue Hawaii candy, which debuted in HI-CHEW®’s Fantasy Mix collection in 2022.

The HI-CHEW® Blue Hawaii Tropical Candy flavor is all about capturing the essence of summer with its refreshing combo of sweet citrus and juicy pineapple. Available at participating Menchie's locations throughout the month of June, this new treat promises to whisk candy lovers away to a tropical paradise with every spoonful. What’s more, it is a nonfat offering that steers clear of artificial colors, flavors, and high fructose corn syrup, making it a guilt-free indulgence for summer.

Teruhiro Kawabe (Terry), the Chief Representative for the USA and President of Morinaga America, Inc., expressed enthusiasm for this collaboration, stating, "We’re always looking to bring our beloved flavors to life in innovative ways. Partnering with Menchie's allows us to connect with fans at a place where fun meets flavor. This new Blue Hawaii flavor is an exciting addition to our lineup that exemplifies creativity and enjoyment."

Now in its seventh year, the partnership between HI-CHEW® and Menchie's has successfully entertained audiences of all ages by consistently offering adventurous and delectable flavors. Each collaboration seeks to push the limits of fruit-flavor confections, and this year, they’ve brought tropical notes at the forefront. This joyful and nostalgic flavor embodies the excitement and delightful surprises these brands are known for.

Elizabeth Berry, VP of Marketing at Menchie's, conveyed the brand’s excitement, stating, "Every year, we look forward to collaborating with HI-CHEW®. Blue Hawaii Tropical Candy reflects our dedication to delivering unique and enjoyable flavor experiences that bring joy to our guests across the country." Each cup is designed to offer a taste of tropical bliss, ensuring memorable summer moments for everyone.

You can find the HI-CHEW® Blue Hawaii Tropical Candy flavor across participating Menchie's locations during June, perfect for enjoying a sunny day with friends or family. To discover a nearby Menchie's, visit Menchies.com. For HI-CHEW® enthusiasts, find out more about the brand and its range of delightful flavors at HI-CHEW.com or on social media platforms like Facebook and Instagram (@HICHEWUSA).

About Morinaga America, Inc.


Established in 2008, Morinaga America, Inc. is the primary distributor for HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. As a subsidiary of Japan's Morinaga Co., Ltd., which has a candy-making history spanning over a century, Morinaga America is dedicated to introducing authentic Japanese confectionery flavors to the U.S. market.

About HI-CHEW®


Having gained popularity in Japan as the leading soft candy, HI-CHEW® has seamlessly made its way into North American markets. It offers an extensive range of flavors in various packages, reaching new heights in consumer enjoyment every year.

About Menchie's Frozen Yogurt


More than just a frozen yogurt shop, Menchie's guarantees happiness in every cup, offering premium yogurt options with a commitment to quality and flavor. The brand’s selection includes vegan options and no-sugar-added flavors, ensuring there’s something for everyone to savor.

Keep an eye out for the HI-CHEW® Blue Hawaii Tropical Candy flavor this June, and let the summer festivities begin!

Topics Consumer Products & Retail)

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